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Toward a More Comprehensive Theory of Food Labels

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  • Julie A. Caswell
  • Daniel I. Padberg

Abstract

Food labels play important third-party roles in the food marketing system through their impact on product design, advertising, consumer confidence in food quality, and consumer education on diet and health. However, current analysis focuses overwhelmingly on the label's direct use as a point-of-purchase shopping aid, even though such use is limited by consumers' information processing abilities and time. In rewriting label regulations, policy makers should consider the benefits and costs of the broad array of roles labels serve, with evaluation of alternative regimes based on their impacts on consumer behavior and seller strategy.

Suggested Citation

  • Julie A. Caswell & Daniel I. Padberg, 1992. "Toward a More Comprehensive Theory of Food Labels," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 74(2), pages 460-468.
    • Handle: RePEc:oup:ajagec:v:74:y:1992:i:2:p:460-468.
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    Cited by:

    1. Huffman, Wallace E. & Rousu, Matthew C. & Shogren, Jason F. & Tegene, Abebayehu, 2002. "Should The United States Initiate A Mandatory Labeling Policy For Genetically Modified Foods?," 2002 Annual meeting, July 28-31, Long Beach, CA 19857, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Kitano, Shinichi & Yamamoto, Naotoshi, 2020. "The role of consumer knowledge, experience,and heterogeneity in fish consumption: Policy lessons from Japan," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    3. Calzolari, Giacomo & Immordino, Giovanni, 2005. "Hormone beef, chlorinated chicken and international trade," European Economic Review, Elsevier, vol. 49(1), pages 145-172, January.
    4. Ramona Weinrich & Annabell Franz & Achim Spiller, 2016. "Multi-level labelling: too complex for consumers?," Economia agro-alimentare, FrancoAngeli Editore, vol. 18(2), pages 155-172.
    5. Borrello, M. & Cecchini, L. & Vecchio, R. & Caracciolo, F. & Cembalo, L. & Torquati, B., 2022. "Agricultural landscape certification as a market-driven tool to reward the provisioning of cultural ecosystem services," Ecological Economics, Elsevier, vol. 193(C).
    6. Manzur, Enrique & Olavarrieta, Sergio & Hidalgo, Pedro & Farías, Pablo & Uribe, Rodrigo, 2011. "Store brand and national brand promotion attitudes antecedents," Journal of Business Research, Elsevier, vol. 64(3), pages 286-291, March.
    7. Yan, Zhen & Yu, Xiaohua & Zhou, Jiehong, 2016. "Measure consumer preferences for pork attributes under different media coverage in China," GlobalFood Discussion Papers 232028, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    8. Burgess, Jacquelin & Nye, Michael, 2008. "Re-materialising energy use through transparent monitoring systems," Energy Policy, Elsevier, vol. 36(12), pages 4454-4459, December.
    9. Wang, Emily Y. & Wei, Hongli & Caswell, Julie A., 2016. "The impact of mandatory trans fat labeling on product mix and consumer choice: A longitudinal analysis of the U.S. Market for margarine and spreads," Food Policy, Elsevier, vol. 64(C), pages 63-81.
    10. Ubilava, David & Foster, Kenneth, 2009. "Quality certification vs. product traceability: Consumer preferences for informational attributes of pork in Georgia," Food Policy, Elsevier, vol. 34(3), pages 305-310, June.
    11. Huffman, Wallace E. & Shogren, Jason F. & Rousu, Matthew & Tegene, Abe, 2001. "The Value of Consumers of Genetically Modified Food Labels in a Market with Diverse Information: Evidence from Experimental Auctions," ISU General Staff Papers 200112010800001346, Iowa State University, Department of Economics.
    12. Wright, Melissa A. & Beatty, Timothy K.M. & Chouinard, Hayley H., 2020. "Do firms leverage the FDA nutrient label rounding rules to generate favorable nutrition fact panels or health claims?," Food Policy, Elsevier, vol. 91(C).
    13. Imami, Drini & Zhllima, Edvin & Canavari, Maurizio & Merkaj, Elvina, 2013. "Segmenting Albanian consumers according to olive oil quality perception and purchasing habits," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 14(1), pages 1-16.
    14. Marano-Marcolini, Carla & Torres-Ruiz, Francisco J., 2017. "A consumer-oriented model for analysing the suitability of food classification systems," Food Policy, Elsevier, vol. 69(C), pages 176-189.
    15. Hoefkens, Christine & Veettil, Prakashan Chellattan & Van Huylenbroeck, Guido & Van Camp, John & Verbeke, Wim, 2012. "What nutrition label to use in a catering environment? A discrete choice experiment," Food Policy, Elsevier, vol. 37(6), pages 741-750.
    16. Moon, Wanki & Balasubramanian, Siva K. & Rimal, Arbindra, 2011. "Health claims and consumers' behavioral intentions: The case of soy-based food," Food Policy, Elsevier, vol. 36(4), pages 480-489, August.
    17. Kiesel, Kristin, 2008. ""A Definition at Last, but What Does It All Mean?"—Newspaper Coverage of the USDA Organic Seal and its Effects on Food Purchases-," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6351, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    18. Heiman, Amir & Gordon, Ben & Zilberman, David, 2019. "Food beliefs and food supply chains: The impact of religion and religiosity in Israel," Food Policy, Elsevier, vol. 83(C), pages 363-369.
    19. Szmigin, Isabelle & Gee, Veronica, 2017. "Mystification and obfuscation in portion sizes in UK food products," Journal of Business Research, Elsevier, vol. 75(C), pages 176-184.
    20. Tonsor, Glynn T. & Wolf, Christopher A., 2011. "On mandatory labeling of animal welfare attributes," Food Policy, Elsevier, vol. 36(3), pages 430-437, June.
    21. Demartini, Eugenio & Vecchiato, Daniel & Finos, Livio & Mattavelli, Simone & Gaviglio, Anna, 2022. "Would you buy vegan meatballs? The policy issues around vegan and meat-sounding labelling of plant-based meat alternatives," Food Policy, Elsevier, vol. 111(C).

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