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Willingness-to-pay for safety improvements in the German meat sector: the case of the Q&S label

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  • Ulrich Enneking
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    Abstract

    This paper investigates consumers' willingness-to-pay (WTP) for the quality assurance scheme recently introduced in the German meat sector. In particular, packaged liver sausages marked with a blue 'quality and safety' (Q&S label were presented to respondents in a choice experiment. Respondents had to select one product from a choice set of six brands. The empirical findings suggest that quality labelling significantly influences consumer choice behaviour and that WTP estimates vary considerably across brands. Specifically, for a Q&S label attached to a German premium brand, consumers are willing to pay euro 0.34 whereas WTP for the label on a less well-known product is euro 0.11. Copyright 2004, Oxford University Press.

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    Bibliographic Info

    Article provided by Foundation for the European Review of Agricultural Economics in its journal European Review of Agricultural Economics.

    Volume (Year): 31 (2004)
    Issue (Month): 2 (June)
    Pages: 205-223

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    Handle: RePEc:oup:erevae:v:31:y:2004:i:2:p:205-223

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    Cited by:
    1. Maria Aguiar Fontes & Eric Giraud-Héraud & Alexandra Seabra Pinto, 2013. "Consumers' behaviour towards food safety: A litterature review," Working Papers hal-00912476, HAL.
    2. Nadhem Mtimet & Luis Miguel Albisu, 2006. "Spanish wine consumer behavior: A choice experiment approach," Agribusiness, John Wiley & Sons, Ltd., vol. 22(3), pages 343-362.
    3. Illichmann, Rebecca & Abdulai, Awudu, 2013. "Analysis of Consumer Preferences and Willingness-To-Pay for Organic Food Products in Germany," 53rd Annual Conference, Berlin, Germany, September 25-27, 2013 156100, German Association of Agricultural Economists (GEWISOLA).
    4. Kyriaki Remoundou & Andreas C. Drichoutis & Phoebe Koundouri, 2013. "Isolating Warm Glow in Charitable Auction Giving," Grantham Research Institute on Climate Change and the Environment Working Papers 131, Grantham Research Institute on Climate Change and the Environment.
    5. Theuvsen, Ludwig & Essmann, Sandra & Brand-Sassen, Henning, 2005. "Livestock Husbandry between Ethics and Economics: Finding a Feasible Way Out by Target Costing?," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24598, European Association of Agricultural Economists.
    6. Carolina Liljenstolpe, 2008. "Evaluating animal welfare with choice experiments: an application to Swedish pig production," Agribusiness, John Wiley & Sons, Ltd., vol. 24(1), pages 67-84.
    7. Heikkila, Jaakko & Pouta, Eija & Forsman-Hugg, Sari & Makela, Johanna, 2010. "Consumer Intentions Of Buying Poultry Meat Under Perceived Biological, Chemical Or Technological Risk In Finland," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116403, European Association of Agricultural Economists;Agricultural and Applied Economics Association.
    8. Anabela Botelho & Isabel Dinis & Lina Sofia Lourenço-Gomes & Jorge Moreira & Lígia M.Costa Pinto, 2014. "Origin or organoleptic characteristics of Pears: which is more valued in the market?," NIMA Working Papers 55, Núcleo de Investigação em Microeconomia Aplicada (NIMA), Universidade do Minho.
    9. Enneking, Ulrich & Obersojer, Thomas & Kratzmair, Marion, 2007. "Faktoren für die Zufriedenheit mit Qualitätssystemen aus Sicht der Primärerzeuger," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 56(2).
    10. Sckokai, Paolo & Veneziani, Mario & Moro, Daniele & Castellari, Elena, 2014. "Consumer willingness to pay for food safety: the case of mycotoxins in milk," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), issue 1, April.

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