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Willingness-to-pay for safety improvements in the German meat sector: the case of the Q&S label

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  • Ulrich Enneking
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    Abstract

    This paper investigates consumers' willingness-to-pay (WTP) for the quality assurance scheme recently introduced in the German meat sector. In particular, packaged liver sausages marked with a blue 'quality and safety' (Q&S label were presented to respondents in a choice experiment. Respondents had to select one product from a choice set of six brands. The empirical findings suggest that quality labelling significantly influences consumer choice behaviour and that WTP estimates vary considerably across brands. Specifically, for a Q&S label attached to a German premium brand, consumers are willing to pay euro 0.34 whereas WTP for the label on a less well-known product is euro 0.11. Copyright 2004, Oxford University Press.

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    Bibliographic Info

    Article provided by Foundation for the European Review of Agricultural Economics in its journal European Review of Agricultural Economics.

    Volume (Year): 31 (2004)
    Issue (Month): 2 (June)
    Pages: 205-223

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    Handle: RePEc:oup:erevae:v:31:y:2004:i:2:p:205-223

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    Cited by:
    1. Illichmann, Rebecca & Abdulai, Awudu, 2013. "Analysis of Consumer Preferences and Willingness-to-Pay for Organic Food Products in Germany," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150980, Agricultural and Applied Economics Association.
    2. Kyriaki Remoundou & Andreas C. Drichoutis & Phoebe Koundouri, 2013. "Isolating Warm Glow in Charitable Auction Giving," Grantham Research Institute on Climate Change and the Environment Working Papers 131, Grantham Research Institute on Climate Change and the Environment.
    3. Maria Aguiar Fontes & Eric Giraud-Héraud & Alexandra Seabra Pinto, 2013. "Consumers' behaviour towards food safety: A litterature review," Working Papers hal-00912476, HAL.

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