Modeling heterogeneity in consumer preferences for select food safety attributes in China
AbstractFood safety issues often arise from asymmetric information between consumers and suppliers with regards to product-specific attributes. Severe food safety scandals were observed recently in China. These events not only caused direct economic and life losses, but also created distrust in the Chinese food system domestically, as well as internationally. While much attention has focused on the problems plaguing the Chinese government's food inspection system, little research has been dedicated to analyzing Chinese consumers' concerns surrounding food safety. In this paper, we measure consumer preferences for select food safety attributes in pork and take food safety risk perceptions into account. Several choice experiment models, including latent class and random parameters logit, are constructed to capture heterogeneity in consumer preferences. Our results suggest that Chinese consumers have the highest willingness-to-pay for a government certification program, followed by third-party certification, a traceability system, and a product-specific information label. The results of this study call for the direct involvement of the Chinese government in the food safety system. A stricter monitoring system will not only improve consumer well-being in the short-run, but also restore consumers' trust leading to a social welfare increase in the long run.
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Bibliographic InfoArticle provided by Elsevier in its journal Food Policy.
Volume (Year): 36 (2011)
Issue (Month): 2 (April)
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Web page: http://www.elsevier.com/locate/foodpol
Food safety Choice experiment Willingness-to-pay Risk perceptions Random parameters logit Latent class model;
Other versions of this item:
- Ortega, David L. & Wang, H. Holly & Wu, Laping & Olynk, Nicole J., 2010. "Modeling Heterogeneity in Consumer Preferences for Select Food Safety Attributes in China," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61175, Agricultural and Applied Economics Association.
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
- Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade
- Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy
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