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Exploring Consumer Valuation and Preference Heterogeneity for Functional Foods Using a Choice Experiment: A Case Study of Tomato Juice Containing Soy in Ohio

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Author Info
Teratanavat, Ratapol
Hooker, Neal
Abstract

A discrete choice experiment is applied to examine consumer valuation of a new generation of functional foods. Data were collected from 1,704 households in Ohio through a mail survey. Results indicate health benefits and ingredient naturalness are positively valued but such preferences depend on individual's education, income, and food purchase behavior.

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File URL: http://purl.umn.edu/19556
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Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2005 Annual meeting, July 24-27, Providence, RI with number 19556.

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Date of creation: 2005
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Handle: RePEc:ags:aaea05:19556

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Keywords: Consumer/Household Economics;

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References listed on IDEAS
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  1. Kenneth E. Train, 1998. "Recreation Demand Models with Taste Differences over People," Land Economics, University of Wisconsin Press, vol. 74(2), pages 230-239. [Downloadable!] (restricted)
  2. Lusk, Jayson L. & Fox, John A., 2000. "Consumer Valuation Of Beef Ribeye Steak Attributes," 2000 Annual meeting, July 30-August 2, Tampa, FL 21793, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  3. Alpizar, Francisco & Carlsson, Fredrik & Martinsson, Peter, 2001. "Using Choice Experiments for Non-Market Valuation," Working Papers in Economics 52, Göteborg University, Department of Economics. [Downloadable!]
  4. Adamowicz W. & Louviere J. & Williams M., 1994. "Combining Revealed and Stated Preference Methods for Valuing Environmental Amenities," Journal of Environmental Economics and Management, Elsevier, vol. 26(3), pages 271-292, May. [Downloadable!] (restricted)
  5. David Revelt & Kenneth Train, 1998. "Mixed Logit With Repeated Choices: Households' Choices Of Appliance Efficiency Level," The Review of Economics and Statistics, MIT Press, vol. 80(4), pages 647-657, November. [Downloadable!] (restricted)
  6. Hensher, David A., 1991. "The use of discrete choice models in the determination of community choices in public issue areas impacting on business decision making," Journal of Business Research, Elsevier, vol. 23(4), pages 299-309, December. [Downloadable!] (restricted)
  7. Blamey, R. K. & Bennett, J. W. & Louviere, J. J. & Morrison, M. D. & Rolfe, J., 2000. "A test of policy labels in environmental choice modelling studies," Ecological Economics, Elsevier, vol. 32(2), pages 269-286, February. [Downloadable!] (restricted)
  8. Jayson L. Lusk & Darren Hudson, 2004. "Willingness-to-Pay Estimates and Their Relevance to Agribusiness Decision Making," Review of Agricultural Economics, American Agricultural Economics Association, vol. 26(2), pages 152-169, 06. [Downloadable!] (restricted)
  9. Nayga Jr., Rodolfo M. & Capps Jr., Oral, 1999. "US consumers' perceptions of the importance of following the US dietary guidelines," Food Policy, Elsevier, vol. 24(5), pages 553-564, October. [Downloadable!] (restricted)
  10. Nick Hanley & Robert Wright & Vic Adamowicz, 1998. "Using Choice Experiments to Value the Environment," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 11(3), pages 413-428, April. [Downloadable!] (restricted)
  11. Poulsen, Jacob, 1999. "Danish consumers’ attitudes towards functional foods," MAPP Working Papers 62, University of Aarhus, Aarhus School of Business, The MAPP Centre. [Downloadable!]
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