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Discrete Choice Survey Experiments: A Comparison Using Flexible Models

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Author Info
Siikamaki, Juha () (Resources for the Future)
Layton, David F.

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Abstract

This study investigates the convergent validity of discrete choice contingent valuation (CV) and contingent rating/ranking (CR) methods using flexible econometric methods. Our results suggest that CV and CR can produce consistent data (achieve convergent validity) when respondent’s preferred choices and the same changes in environmental quality are considered. We also find that CR models that go beyond modeling the preferred choice and include additional ranks cannot be pooled with the CV models. Accounting for preference heterogeneity via random coefficient models and their flexible structure does not make rejection of the hypothesis of convergent validity less likely, but instead rejects the hypothesis to about the same degree or perhaps more frequently than fixed parameter models commonly used in the literature.

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Paper provided by Resources For the Future in its series Discussion Papers with number dp-05-60.

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Date of creation: 26 Apr 2006
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Handle: RePEc:rff:dpaper:dp-05-60

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Related research
Keywords: valuation; stated preferences; data pooling; random coefficients; Rayleigh; habitat conservation;

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