Consumer willingness to pay for farm animal welfare - transportation of farm animals to slaughter versus the use of mobile abattoirs
AbstractThis study employed a choice experiment (CE) to ascertain consumer preferences and willingness to pay (WTP) for non-market food product quality attributes. Data were obtained from a large mail survey and estimated with a random parameter logit model. The results indicate that Swedish consumers place greater monetary worth on the use of mobile abattoirs for cattle than for pigs, and even place a negative monetary value for mobile abattoirs in broiler production. We show how CE data can be used to estimate individual WTP, using a random parameter logit model. We find that there is a substantial difference in heterogeneity between consumers WTP for mobile abattoirs for the types of livestock included. Based on estimated distributions of WTP and available cost estimates, the market share for mobile abattoirs is predicted. The approach taken is vital to agribusinesses intending to serve specialized niche markets. Our results are useful for forming product differentiation strategies within the food industry as well as for the formation of food policy.
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Bibliographic InfoPaper provided by University of Gothenburg, Department of Economics in its series Working Papers in Economics with number 149.
Length: 24 pages
Date of creation: 18 Nov 2004
Date of revision:
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Postal: Department of Economics, School of Business, Economics and Law, University of Gothenburg, Box 640, SE 405 30 GÖTEBORG, Sweden
Phone: 031-773 10 00
Web page: http://www.handels.gu.se/econ/
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Animal welfare; Choice experiments; Slaughter; Willingness to pay;
Find related papers by JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
- Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy
This paper has been announced in the following NEP Reports:
- NEP-ALL-2004-11-22 (All new papers)
- NEP-DCM-2004-11-22 (Discrete Choice Models)
- NEP-MIC-2004-11-22 (Microeconomics)
- NEP-RES-2004-11-22 (Resource Economics)
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