Functional Foods as a Value-Added Strategy: The Commercial Potential of "Cancer-Fighting" Dairy Products
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- Lawless, Lydia J.R. & Drichoutis, Andreas & Nayga, Rodolfo & Threlfall, Renee T. & Meullenet, Jean-François, 2012. "Identifying product attributes and consumer attitudes that impact willingness-to-pay for a nutraceutical-rich juice product," MPRA Paper 53023, University Library of Munich, Germany, revised 18 Jan 2014.
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