Contingent Valuation of Consumers’ Willingness-to-Pay for Organic Food in Argentina
AbstractThroughout these last years, organic agriculture has undergone a remarkable expansion due, among other things, to the greater interest shown by consumers aware of food safety concerns involving real or perceived quality risks . This paper aims to estimate consumers’ willingness to pay (WTP) for organic food products available in the Argentinean domestic market, with a view to providing some useful insights to gain support and outline strategies for promotion of organic production, marketing, regulation, and labelling programs of organic food products. A Binomial Multiple Logistic Regression model is estimated with data from a food consumption survey conducted in Buenos Aires city, Argentina, in April 2005. The Contingent Valuation Method was chosen in order to calculate their WTP for five organic selected products: Regular Milk, Leafy Vegetables, Whole Wheat Flour, Fresh Chicken and Aromatic Herbs. The empirical results reveal that consumers are willing to pay a premium for these products and that although prices play an important role, lack of store availability and of a reliable regulatory system to mitigate quality risks constraint consumption of organic products in this country.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by European Association of Agricultural Economists in its series 2008 International Congress, August 26-29, 2008, Ghent, Belgium with number 43947.
Date of creation: 2008
Date of revision:
Willingness-to-pay; Food attributes; Organics; Demand and Price Analysis;
Other versions of this item:
- Rodríguez, Elsa Mirta M. & Lacaze, María Victoria & Lupín, M. Beatriz, 2008. "Contingent valuation of consumers' willingness-to-pay for organic food in Argentina," NÃ¼lan. Deposited Documents 1022, Centro de Documentación, Facultad de Ciencias Económicas y Sociales, Universidad Nacional de Mar del Plata.
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Baker, Gregory A., 1999. "Consumer Preferences For Food Safety Attributes In Fresh Apples: Market Segments, Consumer Characteristics, And Marketing Opportunities," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(01), July.
- Govindasamy, Ramu & Italia, John, 1999. "Predicting Willingness-To-Pay A Premium For Organically Grown Fresh Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(2), July.
- Rodríguez, Elsa Mirta M. & Lupín, M. Beatriz & Lacaze, María Victoria, 2011.
"Consumers' perceptions about food quality attributes and their incidence in argentinean organic choices,"
NÃ¼lan. Deposited Documents
1603, Centro de Documentación, Facultad de Ciencias Económicas y Sociales, Universidad Nacional de Mar del Plata.
- Rodríguez, Elsa Mirta M. & Lupín, M. Beatriz & Lacaze, María Victoria, 2006. "Consumers' perceptions about food quality attributes and their incidence in argentinean organic choices," NÃ¼lan. Deposited Documents 1021, Centro de Documentación, Facultad de Ciencias Económicas y Sociales, Universidad Nacional de Mar del Plata.
- Rodriguez, Elsa M. & Lupin, Beatriz & Lacaze, Maria Victoria, 2006. "Consumers' Perceptions about Food Quality Attributes and Their Incidence in Argentinean Organic Choices," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25791, International Association of Agricultural Economists.
- Antle, John M., 1999. "Benefits and costs of food safety regulation," Food Policy, Elsevier, vol. 24(6), pages 605-623, December.
- Farina, Tatiana M.Q. & de Almeida, Silvia F., 2003. "Consumer Perception On Alternative Poultry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 5(02).
- Buzby, Jean C. & Ready, Richard C. & Skees, Jerry R., 1995. "Contingent Valuation In Food Policy Analysis: A Case Study Of A Pesticide-Residue Risk Reduction," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(02), December.
- Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132.
- Robert D. Weaver & David J. Evans & A. E. Luloff, 1992. "Pesticide use in tomato production: Consumer concerns and willingness-to-pay," Agribusiness, John Wiley & Sons, Ltd., vol. 8(2), pages 131-142.
- Lohr, Luanne, 2001. "Factors Affecting International Demand And Trade In Organic Food Products," Faculty Series 16674, University of Georgia, Department of Agricultural and Applied Economics.
- Goldberg, Isabell & Roosen, Jutta, 2005. "Measuring Consumer Willingness to Pay for a Health Risk Reduction of Salmonellosis and Campylobacteriosis," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24512, European Association of Agricultural Economists.
- Carmona-Torres, Carmen & Calatrava-Requena, Javier, 2006. "Bid Design and its Influence on the Stated Willingness to Pay in a Contingent Valuation Study," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25367, International Association of Agricultural Economists.
- Spencer Henson, 1996. "Consumer Willingness To Pay For Reductions In The Risk Of Food Poisoning In The Uk," Journal of Agricultural Economics, Wiley Blackwell, vol. 47(1-4), pages 403-420.
- Belaya, Vera & Hansen, Heiko & Pinior, Beate, 2012. "Measuring The Costs Of Foodborne Diseases: A Review And Classification Of The Literature," 52nd Annual Conference, Stuttgart, Germany, September 26-28, 2012 138195, German Association of Agricultural Economists (GEWISOLA).
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If references are entirely missing, you can add them using this form.