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Measuring Consumer Willingness to Pay for a Health Risk Reduction of Salmonellosis and Campylobacteriosis

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Author Info
Goldberg, Isabell
Roosen, Jutta

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Abstract

This paper presents an application of the contingent valuation method (CVM) and choice experiments (CEs). We examine consumer willingness to pay (WTP) for different health risk reduction levels of Salmonellosis and Campylobacteriosis acquired from the consumption of chicken breast. We test for the embedding effect. The embedding effect was not found in the CVM format. It was however present in the CEs. The WTP values in the CVM format rages from Euro 1.29 to 3.34, whereas the WTP obtained by the CEs ranges from Euro -0.16 to Euro 6.68 depending on the disease and the corresponding risk reduction levels.

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Paper provided by European Association of Agricultural Economists in its series 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark with number 24512.

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Date of creation: 2005
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Handle: RePEc:ags:eaae05:24512

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Keywords: chicken; choice experiments; contingent valuation method; food safety; willingness to pay; Food Consumption/Nutrition/Food Safety; C9; D8; D12;

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Shogren, Jason & Fox, John & Hayes, Dermot & Roosen, Jutta, 2002. "Observed Choices For Food Safety in Retail, Survey and Auction Markets," Staff General Research Papers 5024, Iowa State University, Department of Economics.
  2. Nick Hanley & Douglas MacMillan & Robert E. Wright & Craig Bullock & Ian Simpson & Dave Parsisson & Bob Crabtree, 1998. "Contingent Valuation Versus Choice Experiments: Estimating the Benefits of Environmentally Sensitive Areas in Scotland," Journal of Agricultural Economics, Blackwell Publishing, vol. 49(1), pages 1-15. [Downloadable!] (restricted)
  3. Olsen, Jan Abel & Donaldson, Cam & Pereira, Joao, 2004. "The insensitivity of 'willingness-to-pay' to the size of the good: New evidence for health care," Journal of Economic Psychology, Elsevier, vol. 25(4), pages 445-460, August. [Downloadable!] (restricted)
  4. Fox, John A. & Shogren, Jason F. & Hayes, Dermot J. & Kliebenstein, James B., 1999. "CVM-X: Calibrating Contingent Values with Experimental Auction Markets," Staff General Research Papers 1311, Iowa State University, Department of Economics.
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  5. Loomis John & Lockwood Michael & DeLacy Terry, 1993. "Some Empirical Evidence on Embedding Effects in Contingent Valuation of Forest Protection," Journal of Environmental Economics and Management, Elsevier, vol. 25(1), pages 45-55, July. [Downloadable!] (restricted)
  6. Randall, Alan & Hoehn, John P., 1996. "Embedding in Market Demand Systems," Journal of Environmental Economics and Management, Elsevier, vol. 30(3), pages 369-380, May. [Downloadable!] (restricted)
  7. Hammitt, James K & Graham, John D, 1999. "Willingness to Pay for Health Protection: Inadequate Sensitivity to Probability?," Journal of Risk and Uncertainty, Springer, vol. 18(1), pages 33-62, April. [Downloadable!] (restricted)
  8. Richard T. Carson, 1999. "Contingent Valuation: A User's Guide," University of California at San Diego, Economics Working Paper Series 99-26, Department of Economics, UC San Diego. [Downloadable!]
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  9. Jayson L. Lusk & Jutta Roosen & John A. Fox, 2003. "Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom, and the United States," American Journal of Agricultural Economics, American Agricultural Economics Association, vol. 85(1), pages 16-29, 02. [Downloadable!] (restricted)
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  10. Kahneman, Daniel & Knetsch, Jack L., 1992. "Valuing public goods: The purchase of moral satisfaction," Journal of Environmental Economics and Management, Elsevier, vol. 22(1), pages 57-70, January. [Downloadable!] (restricted)
  11. Fischhoff, Baruch, et al, 1993. " Embedding Effects: Stimulus Representation and Response Mode," Journal of Risk and Uncertainty, Springer, vol. 6(3), pages 211-34, June.
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Cited by:
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  1. Rodriguez, E. & Lacaze, V. & Lupin, B., 2008. "Contingent Valuation of Consumers’ Willingness-to-Pay for Organic Food in Argentina," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43947, European Association of Agricultural Economists. [Downloadable!]
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