Consumer Preferences For Non-Conventionally Grown Produce
AbstractThis study examines the potential for marketing fresh fruits and vegetables with labels indicating enhanced food and/or environmental safety attributes as compared to conventional produce. Four labels were investigated: Organic, Certified Organic, Certified Pesticide Residue-Free, and Grown with IPM. Results confirm findings of other surveys relating to concerns about pesticide residues. Seventy-one percent (71%) of respondents stated they believed that pesticide residues in food present a serious or moderate health hazard to consumers. In addition, 74% believed that pesticides pose a serious or moderate hazard to the environment, and 64% felt there was a serious or moderate hazard to farm workers. Results indicate there is a positive information effect for likelihood of purchasing for all of the labels, and this effect is statistically significant for all of the labels except for Certified Pesticide Residue-Free. The magnitude of the information effect for the Grown with IPM label was considerably higher than for the other labels, suggesting that there might be substantial payoffs for informing consumers about this label.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.
Volume (Year): 27 (1996)
Issue (Month): 2 (July)
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Kuhar, Ales & Juvancic, Luka, 2010. "Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 11(2), June.
- Idda, Lorenzo & Madau, Fabio A. & Pulina, Pietro, 2008. "The Motivational Profile of Organic Food Consumers: a Survey of Specialized Stores Customers in Italy," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43946, European Association of Agricultural Economists.
- Larson, Ronald B., 1997. "Key Developments In The Food Distribution System," Working Papers, University of Minnesota, The Food Industry Center 14350, University of Minnesota, The Food Industry Center.
- Evans, Jason R. & Brown, Cheryl & Collins, Alan R. & D'Souza, Gerard E. & Rayburn, Edward B. & Sperow, Mark, 2008.
"Determining Consumer Perceptions of and Willingness to Pay or Appalachian Grass-fed Beef: An Experimental Economics Approach,"
2008 Annual Meeting, July 27-29, 2008, Orlando, Florida
6209, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Evans, Jason R. & D'Souza, Gerard E. & Collins, Alan R. & Brown, Cheryl & Sperow, Mark, 2011. "Determining Consumer Perceptions of and Willingness to Pay for Appalachian Grass-Fed Beef: An Experimental Economics Approach," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(2), August.
- Armah, Paul W., 2002. "Setting Eco-Label Standards In The Fresh Organic Vegetable Market Of Northeast Arkansas," Journal of Food Distribution Research, Food Distribution Research Society, Food Distribution Research Society, vol. 33(01), March.
- Li, Jinghan & Zepeda, Lydia & Gould, Brian W., 2007. "The Demand for Organic Food in the U.S.: An Empirical Assessment," Journal of Food Distribution Research, Food Distribution Research Society, Food Distribution Research Society, vol. 38(3), November.
- Batte, Marvin T. & Hooker, Neal H. & Haab, Timothy C. & Beaverson, Jeremy, 2007. "Putting their money where their mouths are: Consumer willingness to pay for multi-ingredient, processed organic food products," Food Policy, Elsevier, Elsevier, vol. 32(2), pages 145-159, April.
- Kuhar, A. & Juvancic, L., 2010. "Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 11(2), June.
- Zepeda, Lydia & Leviten-Reid, Catherine, 2004. "Consumers' Views on Local Food," Journal of Food Distribution Research, Food Distribution Research Society, Food Distribution Research Society, vol. 35(03), November.
- Govindasamy, Ramu & Italia, John & Adelaja, Adesoji O., 2001. "Predicting Willingness-To-Pay A Premium For Integrated Pest Management Produce: A Logistic Approach," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 30(2), October.
- Lydia Zepeda & Hui-Shung Chang & Catherine Leviten-Reid, 2006. "Organic Food Demand: A Focus Group Study Involving Caucasian and African-American Shoppers," Agriculture and Human Values, Springer, Springer, vol. 23(3), pages 385-394, October.
- Govindasamy, Ramu & Italia, John, 1997. "Consumer Response to Integrated Pest Management and Organic Agriculture: An Econometric Analysis," P Series, Rutgers University, Department of Agricultural, Food and Resource Economics 36727, Rutgers University, Department of Agricultural, Food and Resource Economics.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.