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Consumers' Views on Local Food


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  • Zepeda, Lydia
  • Leviten-Reid, Catherine
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    This focus-group study investigated shoppers'’ beliefs and behaviors regarding local foods. Two of the four focus groups consisted of organic food shoppers. They were more committed to purchasing local foods and identified a much wider array of such foods than did the conventional shoppers. One group of conventional shoppers consisted of African-Americans, who tended to define “"local"” as a much larger geographic area than did the group of Caucasian conventional shoppers. The African-Americans were also less interested in local-food labels per se, despite being interested in the qualities associated with local foods: freshness, supporting local farmers, and developing personal relationships with food producers.

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    Bibliographic Info

    Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

    Volume (Year): 35 (2004)
    Issue (Month): 03 (November)

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    Handle: RePEc:ags:jlofdr:27554

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    Keywords: Consumer/Household Economics;


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    1. Govindasamy, Ramu & Italia, John, 1999. "Predicting Willingness-To-Pay A Premium For Organically Grown Fresh Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(2), July.
    2. Underhill, Sheila E. & Figueroa, Enrique E., 1996. "Consumer Preferences For Non-Conventionally Grown Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 27(2), July.
    3. Jekanowski, Mark D. & Williams, Daniel R., II & Schiek, William A., 2000. "Consumers' Willingness To Purchase Locally Produced Agricultural Products: An Analysis Of An Indiana Survey," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 29(1), April.
    4. Eastwood, David B. & Brooker, John R. & Gray, Morgan D., 1999. "Location And Other Market Attributes Affecting Farmer'S Market Patronage: The Case Of Tennessee," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(1), March.
    5. Byrne, Patrick J. & Toensmeyer, Ulrich C. & German, Carl L. & Muller, H. Reed, 1991. "Analysis Of Consumer Attitudes Toward Organic Produce Purchase Likelihood," Journal of Food Distribution Research, Food Distribution Research Society, vol. 22(2), June.
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    Cited by:
    1. Azucena Gracia, 2014. "Consumers’ preferences for a local food product: a real choice experiment," Empirical Economics, Springer, vol. 47(1), pages 111-128, August.
    2. Carroll, Kathryn A. & Bernard, John C. & Pesek, John D. Jr., 2013. "Consumer Preferences for Tomatoes: The Influence of Local, Organic, and State Program Promotions by Purchasing Venue," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(3), December.
    3. Pozo, Veronica F. & Saak, Alexander E. & Hanawa-Peterson, Hikaru, 2009. "Product Origin and Reputation for Quality: the Case of Organic Foods," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49503, Agricultural and Applied Economics Association.
    4. Lydia Zepeda & Anna Reznickova & Willow Russell, 2013. "CSA membership and psychological needs fulfillment: an application of self-determination theory," Agriculture and Human Values, Springer, vol. 30(4), pages 605-614, December.
    5. Onken, Kathryn A. & Bernard, John C. & Pesek, John D., Jr., 2011. "Comparing Willingness to Pay for Organic, Natural, Locally Grown, and State Marketing Program Promoted Foods in the Mid-Atlantic Region," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(1), April.
    6. Lydia Zepeda & Cong Nie, 2012. "What are the odds of being an organic or local food shopper? Multivariate analysis of US food shopper lifestyle segments," Agriculture and Human Values, Springer, vol. 29(4), pages 467-480, December.
    7. Zepeda, Lydia & Li, Jinghan, 2006. "Who Buys Local Food?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(03), November.
    8. J. Valiente-Neighbours, 2012. "Mobility, embodiment, and scales: Filipino immigrant perspectives on local food," Agriculture and Human Values, Springer, vol. 29(4), pages 531-541, December.
    9. Maples, McKenzie & Morgan, Kimberly L. & Interis, Matthew G. & Harri, Ardian, 2013. "Who Buys Food Directly from Producers in the Southeastern United States?," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 45(03), August.
    10. Gumirakiza, Jean Dominique & Curtis, Kynda R. & Bosworth, Ryan, 2014. "Who Attends Farmers’ Markets and Why? Understanding Consumers and their Motivations," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 17(2).


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