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Market Assessment and Development for Organically Grown Produce in Armenia

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  • Urutyan, Vardan E.
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    Abstract

    Until recently it could have been said that organic farming was an intermittent technique limited to only a few countries. However, in the last few years a boom was emerged which has led to a drastically different situation when this technique is widely used in almost all the countries and is currently flourishing. Armenia is not exclusion in this regard. Armenia has the potential for developing high value organic production of a variety products like: fresh and processed fruits and vegetables, honey and aquaculture products, medicinal and culinary herbs. Appropriate altitude from sea level and the climate create favorable conditions for Armenia to grow a variety of organic fruits and vegetables. In particular, Armenia is rich with apples, apricots, pears, plums, pomegranates, cherries and strawberries. As for vegetables, the following products are expected to be competitive also in foreign markets when produced using organic methods: onion, radish, garlic, cabbage, spinach, asparagus, tomato, eggplant, bean, pepper, carrot, watermelon and many others. The study determines the level of knowledge about organic products in Armenia, analyzes the potential consumers attitudes towards organic foods and reveal the critical aspects that distinguish organic products. The study focuses on the potential Armenian consumer of organic produce. The study will empirically evaluate which demographic characteristics cause consumers to be more willing-to-pay for organically grown produce in Armenia. The likelihood of paying a premium for organic produce will also be evaluated. .

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    Bibliographic Info

    Paper provided by European Association of Agricultural Economists in its series 106th Seminar, October 25-27, 2007, Montpellier, France with number 7914.

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    Date of creation: 2007
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    Handle: RePEc:ags:eaa106:7914

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    Keywords: organic produce; market assessment; willingness-to-pay; certification.; Marketing;

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    1. Lynn Hunnicutt & John Keith & Ruby Ward, 2002. "If You Can't Trust the Farmer, Who Can You Trust? The Effect of Certification Types on Purchases of Organic Produce," Working Papers 2002-18, Utah State University, Department of Economics.
    2. Gary D. Thompson & Julia Kidwell, 1998. "Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer Preferences," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(2), pages 277-287.
    3. Robles, Rita Robles & Vannini, Luigi & de la Puente, Telesforo & Fernandez-Revuelta, Jose J., 2005. "Consumer Attitudes Behind Organic Foods Perception: An Illustration in a Spanish Area," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24697, European Association of Agricultural Economists.
    4. Buzby, Jean C. & Ready, Richard C. & Skees, Jerry R., 1995. "Contingent Valuation In Food Policy Analysis: A Case Study Of A Pesticide-Residue Risk Reduction," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(02), December.
    5. Robert D. Weaver & David J. Evans & A. E. Luloff, 1992. "Pesticide use in tomato production: Consumer concerns and willingness-to-pay," Agribusiness, John Wiley & Sons, Ltd., vol. 8(2), pages 131-142.
    6. Govindasamy, Ramu & Italia, John, 1999. "Predicting Willingness-To-Pay A Premium For Organically Grown Fresh Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(2), July.
    7. Gary D. Thompson, 1998. "Consumer Demand for Organic Foods: What We Know and What We Need to Know," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(5), pages 1113-1118.
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