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Estimating Consumer Willingness-To-Pay For Country Of-Origin-Labels For Beef Products

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Author Info
Loureiro, Maria L.
Umberger, Wendy J.

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Abstract

Country-of-origin labeling is now being considered as an alternative by the U.S. Senate. Research is still needed to determine what attributes consumers value in domestic versus imported beef, and to quantify the value that consumers place on country-of-origin labels. Preliminary results suggest that U.S. consumers perceived domestic beef as being safer than imported beef, and overall they are willing to pay a premium to obtain U.S. certified beef.

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Publisher Info
Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2002 Annual meeting, July 28-31, Long Beach, CA with number 19745.

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Date of creation: 2002
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Handle: RePEc:ags:aaea02:19745

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Related research
Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Mathios, Alan D., 1998. "The Importance Of Nutrition Labeling And Health Claim Regulation On Product Choice: An Analysis Of The Cooking Oils Market," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(2), October. [Downloadable!]
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  3. Justus Haucap & Christian Wey & Jens F. Barmbold, 1997. "Location Choice as a Signal for Product Quality: The Economics of 'Made in Germany'," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 153(3), pages 510-, September. [Downloadable!] (restricted)
  4. Schupp, Alvin & Gillespie, Jeffrey, 2001. "Handler Reactions To Potential Compulsory Country-Of-Origin Labeling Of Fresh Or Frozen Beef," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 33(01), April. [Downloadable!]
  5. Timothy Park & John B. Loomis & Michael Creel, 1991. "Confidence Intervals for Evaluating Benefits Estimates from Dichotomous Choice Contingent Valuation Studies," Land Economics, University of Wisconsin Press, vol. 67(1), pages 64-73. [Downloadable!] (restricted)
  6. J.L. Lusk & J.A. Fox & T.C. Schroeder & J. Mintert & M. Koohmaraie, 2001. "In-Store Valuation of Steak Tenderness," Framed Field Experiments 0058, The Field Experiments Website.
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(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Ehmke, Mariah Tanner & Lusk, Jayson & Tyner, Wallace, 2006. "The Relative Importance of Preferences for Country-of-Origin in China, France, Niger and the United States," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25408, International Association of Agricultural Economists. [Downloadable!]
  2. Ehmke, Mariah Tanner, 2006. "International Differences in Consumer Preferences for Food Country-of-Origin: A Meta-Analysis," 2006 Annual meeting, July 23-26, Long Beach, CA 21193, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  3. Plastina, Alejandro & Giannakas, Konstantinos & Pick, Daniel, 2008. "Market and Welfare Effects of Mandatory Country-of-Origin Labeling in the US Specialty Crops Sector," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6536, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  4. Mennecke, Brian & Townsend, Anthony & Hayes, Dermot J. & Lonergan, Steven, 2006. "A Study of the Factors that Influence Consumer Attitudes Toward Beef Products Using the Conjoint Market Analysis Tool," Staff General Research Papers 12650, Iowa State University, Department of Economics. [Downloadable!]
  5. Brian Mennecke & Anthony Townsend & Dermot J. Hayes & Steven M. Lonergan, 2006. "Study of the Factors that Influence Consumer Attitudes Toward Beef Products Using the Conjoint Market Analysis Tool, A," Center for Agricultural and Rural Development (CARD) Publications 06-wp425, Center for Agricultural and Rural Development (CARD) at Iowa State University. [Downloadable!]
  6. Roheim, Cathy A. & Johnston, Robert J., 2005. "A Battle of Taste and Environmental Convictions for Ecolabeled Seafood: A Choice Experiment," 2005 Annual meeting, July 24-27, Providence, RI 19357, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  7. Carroll, Glenn R. & Wheaton, Dennis Ray, 2008. "The Organizational Construction of Authenticity: An Examination of Contemporary Food and Dining in the U.S," Research Papers 1995, Stanford University, Graduate School of Business. [Downloadable!]
  8. Vandermersch, Mieke & Mathijs, Erik, 2004. "Consumer Willingness To Pay For Domestic Milk," Working Papers 31829, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics. [Downloadable!]
  9. Bolliger, C. & Reviron, S., 2008. "Consumer Willingness to Pay for Swiss Chicken Meat: An In-store Survey to Link Stated and Revealed Buying Behaviour," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44155, European Association of Agricultural Economists. [Downloadable!]
  10. Galloway, Kristin & Bailey, Deevon, 2005. "A Rose by Another Name: An Objective Analysis of an Established Market for Credence Attributes," 2005 Annual meeting, July 24-27, Providence, RI 19493, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  11. Gervais, Jean-Philippe & Schroeder, Ted C., 2005. "Structural Implications of Persistent Disharmony in North American Beef and Pork Industries," North American Agrifood Market Integration Workshop II: Agrifood Regulatory and Policy Integration under Stress, May 2005, San Antonio, Texas 17998, Farm Foundation. [Downloadable!]
  12. Joseph, Siny & Lavoie, Nathalie, 2008. "Effectiveness of COOL in the U.S. Seafood Industry," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6260, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  13. Loureiro, Maria L. & Umberger, Wendy J., 2004. "A Choice Experiment Model For Beef Attributes: What Consumer Preferences Tell Us," 2004 Annual meeting, August 1-4, Denver, CO 19931, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  14. Chung, Chanjin & Zhang, Tong & Peel, Derrell, 2004. "Will Country-Of-Origin Labeling (Cool) Be 'Cool' For The U.S. Meat Industry?," 2004 Annual meeting, August 1-4, Denver, CO 19934, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  15. Perez, Lautaro & Boland, Michael & Schroeder, Ted, 2003. "Country-of-Origin Labeling for Uruguayan Beef," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 6(04). [Downloadable!]
  16. Menapace, Luisa & Colson, Greg & Grebitus, Carola & Facendola, Maria, 2008. "Consumer preferences for extra virgin olive oil with country-of-origin and geographical indication labels in Canada," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6430, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  17. Awada, Lana & Yiannaka, Amalia, 2006. "Consumer purchasing decisions and welfare under country of origin. Labelling regulation," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10038, European Association of Agricultural Economists. [Downloadable!]
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