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Estimating Consumer Willingness-To-Pay For Country Of-Origin-Labels For Beef Products

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Author Info

  • Loureiro, Maria L.
  • Umberger, Wendy J.

Abstract

Country-of-origin labeling is now being considered as an alternative by the U.S. Senate. Research is still needed to determine what attributes consumers value in domestic versus imported beef, and to quantify the value that consumers place on country-of-origin labels. Preliminary results suggest that U.S. consumers perceived domestic beef as being safer than imported beef, and overall they are willing to pay a premium to obtain U.S. certified beef.

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Bibliographic Info

Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2002 Annual meeting, July 28-31, Long Beach, CA with number 19745.

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Date of creation: 2002
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Handle: RePEc:ags:aaea02:19745

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Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;

References

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  1. Lusk, Jayson L., 2001. "Branded Beef: Is It "What's for Dinner?"," Choices, Agricultural and Applied Economics Association, Agricultural and Applied Economics Association, vol. 16(2).
  2. Maria Luz Loureiro & Jill J. McCluskey, 2000. "Assessing consumer response to protected geographical identification labeling," Agribusiness, John Wiley & Sons, Ltd., vol. 16(3), pages 309-320.
  3. Mathios, Alan D., 1998. "The Importance Of Nutrition Labeling And Health Claim Regulation On Product Choice: An Analysis Of The Cooking Oils Market," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, Northeastern Agricultural and Resource Economics Association, vol. 27(2), October.
  4. Jayson Lusk & John Fox & T Schroeder & J Mintert & M Koohmaraie, 2001. "In-store valuation of steak tenderness," Framed Field Experiments 00186, The Field Experiments Website.
  5. Schupp, Alvin R. & Gillespie, Jeffrey M., 2001. "Handler Reactions To Potential Compulsory Country-Of-Origin Labeling Of Fresh Or Frozen Beef," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, Southern Agricultural Economics Association, vol. 33(01), April.
  6. Buhr, Brian L. & Hayes, Dermot J. & Shogren, Jason F. & Kliebenstein, James, 1993. "Valuing Ambiguity: The Case of Genetically Engineered Growth Enhancers," Staff General Research Papers 675, Iowa State University, Department of Economics.
  7. Justus Haucap & Christian Wey & Jens F. Barmbold, 1997. "Location Choice as a Signal for Product Quality: The Economics of 'Made in Germany'," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, Mohr Siebeck, Tübingen, vol. 153(3), pages 510-, September.
  8. Schupp, Alvin R. & Gillespie, Jeffrey M., 2001. "Consumer Attitudes Toward Potential Country-Of-Origin Labeling Of Fresh Or Frozen Beef," Journal of Food Distribution Research, Food Distribution Research Society, Food Distribution Research Society, vol. 32(03), November.
  9. Timothy Park & John B. Loomis & Michael Creel, 1991. "Confidence Intervals for Evaluating Benefits Estimates from Dichotomous Choice Contingent Valuation Studies," Land Economics, University of Wisconsin Press, vol. 67(1), pages 64-73.
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Citations

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Cited by:
  1. Awada, Lana & Yiannaka, Amalia, 2006. "Consumer purchasing decisions and welfare under country of origin. Labelling regulation," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece, European Association of Agricultural Economists 10038, European Association of Agricultural Economists.
  2. Bolliger, Conradin & Reviron, Sophie, 2008. "Consumer Willingness to Pay for Swiss Chicken Meat: An In-store Survey to Link Stated and Revealed Buying Behaviour," 2008 International Congress, August 26-29, 2008, Ghent, Belgium, European Association of Agricultural Economists 44155, European Association of Agricultural Economists.
  3. Vandermersch, Mieke & Mathijs, Erik, 2004. "Consumer Willingness To Pay For Domestic Milk," Working Papers, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics 31829, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.
  4. Loureiro, Maria L. & Umberger, Wendy J., 2004. "A Choice Experiment Model For Beef Attributes: What Consumer Preferences Tell Us," 2004 Annual meeting, August 1-4, Denver, CO, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) 19931, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  5. Galloway, Kristin & Bailey, DeeVon, 2005. "A Rose by Another Name: An Objective Analysis of an Established Market for Credence Attributes," 2005 Annual meeting, July 24-27, Providence, RI, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) 19493, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  6. Carroll, Glenn R. & Wheaton, Dennis Ray, 2008. "The Organizational Construction of Authenticity: An Examination of Contemporary Food and Dining in the U.S," Research Papers 1995, Stanford University, Graduate School of Business.
  7. Roheim, Cathy A. & Johnston, Robert J., 2005. "A Battle of Taste and Environmental Convictions for Ecolabeled Seafood: A Choice Experiment," 2005 Annual meeting, July 24-27, Providence, RI, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) 19357, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  8. Gervais, Jean-Philippe & Schroeder, Ted C., 2005. "Structural Implications of Persistent Disharmony in North American Beef and Pork Industries," North American Agrifood Market Integration Workshop II: Agrifood Regulatory and Policy Integration under Stress, May 2005, San Antonio, Texas, Farm Foundation 17998, Farm Foundation.
  9. Ehmke, Mariah D., 2006. "International Differences in Consumer Preferences for Food Country-of-Origin: A Meta-Analysis," 2006 Annual meeting, July 23-26, Long Beach, CA, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) 21193, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  10. Menapace, Luisa & Colson, Gregory & Grebitus, Carola & Facendola, Maria, 2008. "Consumer preferences for extra virgin olive oil with country-of-origin and geographical indication labels in Canada," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) 6430, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  11. Plastina, Alejandro S. & Giannakas, Konstantinos, 2007. "Market And Welfare Effects Of Mandatory Country-Of-Origin Labeling In The Us Specialty Crops Sector," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon TN, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) 9735, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  12. Joseph, Siny & Lavoie, Nathalie, 2008. "Effectiveness of COOL in the U.S. Seafood Industry," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) 6260, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  13. Perez, Lautaro & Boland, Michael A. & Schroeder, Ted C., 2003. "Country-of-Origin Labeling for Uruguayan Beef," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), International Food and Agribusiness Management Association (IAMA), vol. 6(04).
  14. Chung, Chanjin & Zhang, Tong & Peel, Derrell S., 2004. "Will Country-Of-Origin Labeling (Cool) Be 'Cool' For The U.S. Meat Industry?," 2004 Annual meeting, August 1-4, Denver, CO, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) 19934, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  15. Ehmke, Mariah D. & Lusk, Jayson L. & Tyner, Wallace E., 2006. "The Relative Importance of Preferences for Country-of-Origin in China, France, Niger and the United States," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia, International Association of Agricultural Economists 25408, International Association of Agricultural Economists.
  16. Mennecke, Brian & Townsend, Anthony & Hayes, Dermot J. & Lonergan, Steven, 2006. "A Study of the Factors That Influence Consumer Attitudes Toward Beef Products Using the Conjoint Market Analysis Tool," Staff General Research Papers 12650, Iowa State University, Department of Economics.

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