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The Relative Importance of Preferences for Country-of-Origin in China, France, Niger and the United States

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Author Info

  • Ehmke, Mariah D.
  • Lusk, Jayson L.
  • Tyner, Wallace E.

Abstract

Country-of-origin (COO) is an increasingly politicized credence attribute in the globalizing food system. While international policy development in this area is geographically far-reaching, the benefits of country-of-origin labels (COOL) to producers and consumers from countries in different locations and levels of economic development are not clear. Previous work investigates the importance of COO to consumers, but is typically limited in scope to consumers in one nation. In addition, little is known about the importance of COO information relative to other credence attributes, especially in non-meat food products. This study measures the benefits of COOL to an internationally diverse set of consumers (in developed and developing countries) and estimates their priority rank in policy development. The paper draws upon research in the management literature suggesting consumer information needs are not based on quality alone, but also relate to affective (emotional) and normative (social acceptance) needs. A conjoint experiment is conducted in China, France, Niger and the United States to elicit consumer preferences for COO information, organic production, and genetic modification. The results indicate COO information is not as important as genetically modified content information (France, the United States, and Niger) or organic production information (China). Findings reveal individuals with quality and food safety information needs place higher importance on genetically modified and organic food information than COO information.

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Bibliographic Info

Paper provided by International Association of Agricultural Economists in its series 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia with number 25408.

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Date of creation: 2006
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Handle: RePEc:ags:iaae06:25408

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Related research

Keywords: country-of-origin; genetic modification; organic; conjoint; onion; information; food policy; International Relations/Trade; Q13; Q18; Q17;

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References

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  12. Burton, Michael P. & Rigby, Dan & Young, Trevor & James, Sallie, 2002. "Consumer Attitudes to Genetically Modified Organisms in Food in the UK," 2002 Conference (46th), February 13-15, 2002, Canberra 125064, Australian Agricultural and Resource Economics Society.
  13. Jayson L. Lusk & Jason Brown & Tyler Mark & Idlir Proseku & Rachel Thompson & Jody Welsh, 2006. "Consumer Behavior, Public Policy, and Country-of-Origin Labeling," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 28(2), pages 284-292.
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  16. W. Bruce Traill, 2004. "Effect of information about benefits of biotechnology on consumer acceptance of genetically modified food: evidence from experimental auctions in the United States, England, and France," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 31(2), pages 179-204, June.
  17. Akerlof, George A, 1970. "The Market for 'Lemons': Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, MIT Press, vol. 84(3), pages 488-500, August.
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  21. Lusk, Jayson L. & Roosen, Jutta & Fox, John A., 2001. "Demand For Beef From Cattle Administered Growth Hormones Or Fed Genetically Modified Corn: A Comparison Of Consumers In France, Germany, The United Kingdom, And The United States," 2001 Annual meeting, August 5-8, Chicago, IL 20684, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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Cited by:
  1. Bolliger, Conradin & Reviron, Sophie, 2008. "Consumer Willingness to Pay for Swiss Chicken Meat: An In-store Survey to Link Stated and Revealed Buying Behaviour," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44155, European Association of Agricultural Economists.

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