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U.S. Consumers’ Valuation of Quality Attributes in Beef Products

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Author Info

  • Abidoye, Babatunde O.
  • Bulut, Harun
  • Lawrence, John D.
  • Mennecke, Brian
  • Townsend, Anthony M.

Abstract

A sample of U.S. consumers were surveyed in a choice based experiment in the Fall of 2005 and Spring 2006 to elicit consumers’ preferences for quality attributes in beef products. Based on the resulting data, a random coefficients logit model is estimated, and consumers’ willingness to pay for these quality attributes in beef products is obtained. The results indicate that consumers have strong valuation for traceability, grass-fed, and U.S. origin attributes in a standard rib-eye steak and are willing to pay a premium for these attributes.

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Bibliographic Info

Article provided by Southern Agricultural Economics Association in its journal Journal of Agricultural and Applied Economics.

Volume (Year): 43 (2011)
Issue (Month): 01 (February)
Pages:

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Handle: RePEc:ags:joaaec:100645

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Web page: http://www.saea.org/jaae/jaae.htm
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Related research

Keywords: choice experiment; conjoint analysis; quality attributes; random parameters; Consumer/Household Economics; Marketing; Q10; Q1;

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Cited by:
  1. Schulz, Lee L. & Schroeder, Ted C. & White, Katharine L., 2010. "Value Of Beef Steak Branding: Hedonic Analysis Of Retail Scanner Data," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61596, Agricultural and Applied Economics Association.
  2. Lim, Kar Ho & Hu, Wuyang & Maynard, Leigh J. & Goddard, Ellen W., 2012. "Stated Preference and Perception Analysis for Traceable and BSE-tested Beef: An Application of Mixed Error-Component Logit Model," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124784, Agricultural and Applied Economics Association.

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