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Consumer Preferences for Amount and Type of Fat in Ground Beef

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Author Info

  • Lusk, Jayson L.
  • Parker, Natalie

Abstract

Scientists and beef industry participants are investigating ways to improve the healthiness of beef. We report results of a nationwide mail survey developed to determine consumers’ preferences for fat content in ground beef and identify how consumers would most like to improve the healthiness of beef. The results from a choice-based conjoint experiment indicate that consumers place significant value on reducing saturated fat and the Omega 6:3 ratio in ground beef, but were relatively unconcerned about conjugated linoleic acid. The relatively new method of best-worst scaling was used to further identify which methods consumers most preferred producers use to improve fat content in beef. The results indicate consumers preferred feeding cattle a grass-fed diet as opposed to supplementing cattle feed with fishmeal or flaxseed to improve the fatty acid content in beef. Although consumers were receptive to the idea of using genetic testing to breed only those cattle with improved fatty acid content, using cloning to achieve this end, was viewed as very undesirable.

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File URL: http://purl.umn.edu/48763
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Bibliographic Info

Article provided by Southern Agricultural Economics Association in its journal Journal of Agricultural and Applied Economics.

Volume (Year): 41 (2009)
Issue (Month): 01 (April)
Pages:

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Handle: RePEc:ags:joaaec:48763

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Web page: http://www.saea.org/jaae/jaae.htm
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Related research

Keywords: beef; best-worst scaling; cloning; conjoint; fat; maximum-difference scaling; omega 3 fatty acid; Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing; M31; Q13;

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Cited by:
  1. Hong il Yoo & Denise Doiron, 2012. "The use of alternative preference elicitation methods in complex discrete choice experiments," Discussion Papers 2012-16, School of Economics, The University of New South Wales.
  2. Sackett, Hillary M. & Shupp, Robert S. & Tonsor, Glynn T., 2011. "Consumer Perceptions of Sustainable Farming Practices: A Best-Worst Scenario," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103791, Agricultural and Applied Economics Association.
  3. Noel, Jay & Qenani, Eivis, 2013. "New Age, New Learners, New Skills: What Skills Do Agribusiness Graduates Need to Succeed in the Knowledge Economy?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 16(3).
  4. Gwin, Lauren & Durham, Catherine A. & Miller, Jason D. & Colonna, Ann, 2012. "Understanding Markets for Grass-Fed Beef: Taste, Price, and Purchase Preferences," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(2), July.
  5. Wong, Jonathan & Raghunathan, Uthra & Escalante, Cesar L. & Wolfe, Kent, . "Consumer Premiums for Environmentally Friendly Grass-Fed and Organic Milk in the Southeast," Journal of Agribusiness, Agricultural Economics Association of Georgia.
  6. Wolf, Christopher A. & Tonsor, Glynn T., 2013. "Dairy Farmer Policy Preferences," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(2), August.
  7. Van Wezemael, Lynn & Caputo, Vincenzina & Nayga, Rodolfo M. & Chryssochoidis, George & Verbeke, Wim, 2014. "European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments," Food Policy, Elsevier, vol. 44(C), pages 167-176.
  8. Soto, Jose R. & Adams, Damian C., 2012. "Estimating the Supply of Forest Carbon Offsets: A Comparison of Best- Worst and Discrete Choice Valuation Methods," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124830, Agricultural and Applied Economics Association.
  9. Adalja, Aaron & Hanson, James & Towe, Charles & Tselepidakis, Elina, 2013. "An Examination of Consumer Willingness to Pay for Local Products," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150505, Agricultural and Applied Economics Association.

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