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Stated Preference and Perception Analysis for Traceable and BSE-tested Beef: An Application of Mixed Error-Component Logit Model

Author

Listed:
  • Lim, Kar Ho
  • Hu, Wuyang
  • Maynard, Leigh J.
  • Goddard, Ellen W.

Abstract

Recent studies shows that marketing potential for BSE-tested and traceable beef might exist (Abidoye, et al. 2011, Bailey, et al. 2005, Dickinson and Bailey 2002, Dickinson and Bailey 2005, Loureiro and Umberger 2007). Although consumers’ willingness to pay for is a necessary condition for adoption of an attributes, agribusiness and policy makers can benefit from understanding why consumers are willing to pay for such attribute. We conducted a choice experiment to elicit consumer willingness to pay (WTP) for BSE-tested and traceable beef. We adopted the perceived risk framework suggested by Pennings et al 2002 to explore the relation between consumer perceived risk and WTP for these food-safety attributes. Our results revealed that risk perception, risk attitude, BSE-concern, and perceived level of control agribusiness has on food safety significantly influenced WTP for traceable and BSE-tested beef

Suggested Citation

  • Lim, Kar Ho & Hu, Wuyang & Maynard, Leigh J. & Goddard, Ellen W., 2012. "Stated Preference and Perception Analysis for Traceable and BSE-tested Beef: An Application of Mixed Error-Component Logit Model," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124784, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea12:124784
    DOI: 10.22004/ag.econ.124784
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    References listed on IDEAS

    as
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    Cited by:

    1. Ali Ardeshiri & Spring Sampson & Joffre Swait, 2019. "Seasonality Effects on Consumers Preferences Over Quality Attributes of Different Beef Products," Papers 1902.02419, arXiv.org.

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    Keywords

    Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Risk and Uncertainty;
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