Analysis of Consumer Preferences and Willingness-to-Pay for Organic Food Products in Germany
AbstractThis study employs a choice experiment approach to investigate consumers’ preferences and willingness-to-pay (WTP) for organic food products. We use mixed logit and latent class models to examine preference heterogeneity. The results revealed significant heterogeneity in preferences for organic apples, milk, and beef product attributes among consumers. The WTP results obtained from mixed logit indicate gender-specific differences for the examined products of this study. Female respondents have a significant higher WTP for apple attributes, while significant higher WTP values for beef attributes are observed for male respondents. The findings of the latent class models indicate that consumers’ trust tend to influence their preferences for organic food products.
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Bibliographic InfoPaper provided by Agricultural and Applied Economics Association in its series 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. with number 150980.
Date of creation: 2013
Date of revision:
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Organic farming; choice experiment; preference heterogeneity; mixed logit; latent class model; Environmental Economics and Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods; C25; D12;
Other versions of this item:
- Illichmann, Rebecca & Abdulai, Awudu, 2013. "Analysis of Consumer Preferences and Willingness-To-Pay for Organic Food Products in Germany," 53rd Annual Conference, Berlin, Germany, September 25-27, 2013 156100, German Association of Agricultural Economists (GEWISOLA).
- C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
This paper has been announced in the following NEP Reports:
- NEP-AGR-2013-07-05 (Agricultural Economics)
- NEP-ALL-2013-07-05 (All new papers)
- NEP-DCM-2013-07-05 (Discrete Choice Models)
- NEP-ENV-2013-07-05 (Environmental Economics)
- NEP-MKT-2013-07-05 (Marketing)
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