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Consumer Food Safety Risk Perceptions and Attitudes: Impacts on Beef Consumption across Countries

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Author Info

  • Schroeder Ted C.

    ()
    (Kansas State University)

  • Tonsor Glynn T.

    ()
    (Michigan State University)

  • Pennings Joost M.E.

    ()
    (Maastricht University)

  • Mintert James

    ()
    (Kansas State University)

Abstract

Beef food safety events have contributed to considerable market volatility, produced varied consumer reactions, created policy debates, sparked heated trade disputes, and generally contributed to beef industry frustrations. Utilizing data from a total of 4,005 consumers in the United States, Canada, Mexico and Japan in a Double-Hurdle modeling framework, we examine whether consumers altered their beef consumption behavior because of their risk aversion and risk perceptions stemming from information about beef food safety in recent years. Results reveal stark differences in risk perceptions and risk aversion regarding beef food safety across consumers in the four countries and that these differences are revealed through different beef consumption behavior. An improved understanding of food safety perceptions and attitudes will enable policy makers and agricultural industries to better anticipate consumers changing consumption behavior, if a food safety event occurs. Food safety management strategies vary across countries because of identified differences in food safety risk attitudes and risk perceptions.

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Bibliographic Info

Article provided by De Gruyter in its journal The B.E. Journal of Economic Analysis & Policy.

Volume (Year): 7 (2007)
Issue (Month): 1 (December)
Pages: 1-29

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Handle: RePEc:bpj:bejeap:v:7:y:2007:i:1:n:65

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Cited by:
  1. McKendree, Melissa G.S. & Ortega, David L. & Widmar, Nicole Olynk & Wang, H. Holly, 2013. "Consumer Perceptions of Seafood Industries in the Wake of the Deepwater Horizon Oil Spill and Fukushima Daiichi Nuclear Disaster," Staff Papers, Michigan State University, Department of Agricultural, Food, and Resource Economics 155582, Michigan State University, Department of Agricultural, Food, and Resource Economics.
  2. Anderberg, Dan & Chevalier, Arnaud & Wadsworth, Jonathan, 2011. "Anatomy of a health scare: Education, income and the MMR controversy in the UK," Journal of Health Economics, Elsevier, Elsevier, vol. 30(3), pages 515-530, May.
  3. Muringai, Violet & Goddard, Ellen W., 2012. "The Effect of Consumers’ Trust on Stated Responses to Food Safety Incidents: Case of Meat in Canada and the U.S," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association 124800, Agricultural and Applied Economics Association.
  4. Lim, Kar Ho & Hu, Wuyang & Maynard, Leigh J. & Goddard, Ellen W., 2012. "Stated Preference and Perception Analysis for Traceable and BSE-tested Beef: An Application of Mixed Error-Component Logit Model," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association 124784, Agricultural and Applied Economics Association.
  5. Wendy J. Umberger & Dawn D. Thilmany McFadden & Amanda R. Smith, 2009. "Does altruism play a role in determining U.S. consumer preferences and willingness to pay for natural and regionally produced beef?," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 268-285.
  6. Tonsor, Glynn T., 2010. "Consumer Food Safety Perceptions: Do they Differ across Products, Species, and Specific Risks?," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado, Agricultural and Applied Economics Association 61044, Agricultural and Applied Economics Association.
  7. Hsu, Jane Lu & Liu, Kang Ernest & Lee, Hwang-Jaw & Huang, Min-Hsin & Hung, Kelsey Jing-Ru, 2010. "The Influences Of Avian Influenza, Bse, And H1n1 Influenza On Attitudinal Changes In Meat Safety Issues," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany, European Association of Agricultural Economists;Agricultural and Applied Economics Association 116405, European Association of Agricultural Economists;Agricultural and Applied Economics Association.

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