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Aquaculture imports from Asia: an analysis of U.S. consumer demand for select food quality attributes

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  • David L. Ortega
  • H. Holly Wang
  • Nicole J. Olynk Widmar

Abstract

The increasing share of imported food in the United States, coupled with highly publicized incidents of food contamination and adulteration in Asia, particularly China, is posing new challenges for consumers and food safety regulators. In this study, we focus on imported shrimp and tilapia, to evaluate consumer willingness-to-pay (WTP) for enhanced food safety, use of antibiotics, and eco-friendly environmental practices. Results show that U.S. consumers were willing-to-pay more for enhanced food safety, followed by the use of no antibiotics and environmental friendly production practices. American consumers in our sample were found to have a higher WTP for domestic products and placed more trust on U.S. government verification of product attributes followed by third-party certification.

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  • David L. Ortega & H. Holly Wang & Nicole J. Olynk Widmar, 2014. "Aquaculture imports from Asia: an analysis of U.S. consumer demand for select food quality attributes," Agricultural Economics, International Association of Agricultural Economists, vol. 45(5), pages 625-634, September.
    • Handle: RePEc:bla:agecon:v:45:y:2014:i:5:p:625-634
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    References listed on IDEAS

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    2. Ratliff, English & Vassalos, Michael & Hu, Wuyang, 2017. "Assessing the Influence of Tangible and Intangible Seafood Characteristics on Consumers’ Purchasing Decisions," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252848, Southern Agricultural Economics Association.
    3. Ortega, David L. & Wang, H. Holly & Wu, Laping & Hong, Soo Jeong, 2015. "Retail channel and consumer demand for food quality in China," China Economic Review, Elsevier, vol. 36(C), pages 359-366.
    4. Lim, Kar Ho & Ojha, Renu & Nayga, Rodolfo M. & Sullivan, Pauline, 2021. "The Heterogeneous Interaction Effect of Country-of-Origin to Seafood Eco-label," 2021 Annual Meeting, August 1-3, Austin, Texas 313867, Agricultural and Applied Economics Association.
    5. Yu-Hui Chen & Kai-Han Qiu & Kang Ernest Liu & Chun-Yuan Chiang, 2020. "Are Consumers Willing to Pay a Premium for Pure Rice Noodles? A Study of Discrete Choice Experiments in Taiwan," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
    6. Fabio Boncinelli & Francesca Gerini & Benedetta Neri & Leonardo Casini, 2018. "Consumer willingness to pay for non‐mandatory indication of the fish catch zone," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 728-741, October.
    7. Domenico Carlucci & Biagia De Devitiis & Gianluca Nardone & Fabio Gaetano Santeramo, 2017. "Certification Labels Versus Convenience Formats: What Drives the Market in Aquaculture Products?," Marine Resource Economics, University of Chicago Press, vol. 32(3), pages 295-310.
    8. Santeramo, Fabio Gaetano & Lamonaca, Emilia, 2020. "Objective risk and subjective risk: The role of information in food supply chains," MPRA Paper 104515, University Library of Munich, Germany.
    9. Menegaki, Angeliki, N. & Olsen, Søren Bøye & Tsagarakis, Konstantinos P., 2016. "Towards a common standard – A reporting checklist for web-based stated preference valuation surveys and a critique for mode surveys," Journal of choice modelling, Elsevier, vol. 18(C), pages 18-50.
    10. Chen, Junhong & Ortega, David L. & Wang, Hong Holly, 2018. "Does Animal Welfare Matter to Consumers in Emerging Countries? Evidence from China," 2018 Annual Meeting, August 5-7, Washington, D.C. 274069, Agricultural and Applied Economics Association.
    11. Lucas, Sterenn & Soler, Louis-Georges & Revoredo-Giha, Cesar, 2021. "Trend analysis of sustainability claims: The European fisheries and aquaculture markets case," Food Policy, Elsevier, vol. 104(C).
    12. Frédéric Salladarré & Dorothée Brécard & Sterenn Lucas & Pierrick Ollivier, 2016. "Are French consumers ready to pay a premium for eco-labeled seafood products? A contingent valuation estimation with heterogeneous anchoring," Agricultural Economics, International Association of Agricultural Economists, vol. 47(2), pages 247-258, March.
    13. Ward, Patrick S. & Ortega, David L. & Spielman, David J. & Singh, Vartika, 2014. "Heterogeneous Demand for Drought-Tolerant Rice: Evidence from Bihar, India," World Development, Elsevier, vol. 64(C), pages 125-139.
    14. Carlucci, Domenico & Dedevitiis, Biagia & Nardone, Gianluca & Santeramo, Fabio Gaetano, 2016. "Certification Labels Vs Convenience Formats: What drives the market in aquaculture products?," MPRA Paper 75448, University Library of Munich, Germany.
    15. Michaela Fox & Mike Mitchell & Moira Dean & Christopher Elliott & Katrina Campbell, 2018. "The seafood supply chain from a fraudulent perspective," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 10(4), pages 939-963, August.

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