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A Battle of Taste and Environmental Convictions for Ecolabeled Seafood: A Contingent Ranking Experiment

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Author Info

  • Johnston, Robert J.
  • Roheim, Cathy A.

Abstract

Consumers face pressure from environmental groups to modify their seafood purchase decisions based on concerns about fisheries' production practices. Existing research provides little information indicating whether seafood consumers are willing to change purchasing behavior based on a product's environmental attributes, to the exclusion of other attributes. We describe a contingent ranking experiment addressing preferences for fresh seafood, allowing for choices among different species, some displaying an ecolabel. Results suggest consumers consider overfishing sufficiently important to contemplate changing the species of fish they buy; however, they are unwilling to choose a less-favored species based solely on the presence of an ecolabel.

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File URL: http://purl.umn.edu/8617
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Bibliographic Info

Article provided by Western Agricultural Economics Association in its journal Journal of Agricultural and Resource Economics.

Volume (Year): 31 (2006)
Issue (Month): 02 (August)
Pages:

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Handle: RePEc:ags:jlaare:8617

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Web page: http://waeaonline.org/
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Related research

Keywords: conjoint; contingent ranking; ecolabel; seafood; stated preference; Food Consumption/Nutrition/Food Safety;

References

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  1. Holland, Daniel S. & Roheim, Cathy A., 1998. "Predicting Consumer Preferences For Fresh Salmon: The Influence Of Safety Inspection And Production Method Attributes," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(1), April.
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Citations

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Cited by:
  1. Uchida, Hirotsugu & Onozaka, Yuko & Morita, Tamaki & Managi, Shunsuke, 2014. "Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels," Food Policy, Elsevier, vol. 44(C), pages 68-76.
  2. Krishna Paudel & Mahesh Pandit & Michael Dunn, 2013. "Using spectral analysis and multinomial logit regression to explain households’ choice patterns," Empirical Economics, Springer, vol. 44(2), pages 739-760, April.
  3. Yao, Richard T. & Scarpa, Riccardo & Turner, James A. & Barnard, Tim D. & Rose, John M. & Palma, João H.N. & Harrison, Duncan R., 2014. "Valuing biodiversity enhancement in New Zealand's planted forests: Socioeconomic and spatial determinants of willingness-to-pay," Ecological Economics, Elsevier, vol. 98(C), pages 90-101.
  4. Brett, Daniel F. & Melo, Oscar, 2010. "The Impact Of Health, Environmental And Social Attributes Of Salmon Choice In The United States," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116398, European Association of Agricultural Economists & Agricultural and Applied Economics Association.
  5. Dana Miller & Stefano Mariani, 2013. "Irish fish, Irish people: roles and responsibilities for an emptying ocean," Environment, Development and Sustainability, Springer, vol. 15(2), pages 529-546, April.
  6. Markus Kitzmueller & Jay Shimshack, 2012. "Economic Perspectives on Corporate Social Responsibility," Journal of Economic Literature, American Economic Association, vol. 50(1), pages 51-84, March.

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