A Battle of Taste and Environmental Convictions for Ecolabeled Seafood: A Contingent Ranking Experiment
AbstractConsumers face pressure from environmental groups to modify their seafood purchase decisions based on concerns about fisheries' production practices. Existing research provides little information indicating whether seafood consumers are willing to change purchasing behavior based on a product's environmental attributes, to the exclusion of other attributes. We describe a contingent ranking experiment addressing preferences for fresh seafood, allowing for choices among different species, some displaying an ecolabel. Results suggest consumers consider overfishing sufficiently important to contemplate changing the species of fish they buy; however, they are unwilling to choose a less-favored species based solely on the presence of an ecolabel.
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Bibliographic InfoArticle provided by Western Agricultural Economics Association in its journal Journal of Agricultural and Resource Economics.
Volume (Year): 31 (2006)
Issue (Month): 02 (August)
conjoint; contingent ranking; ecolabel; seafood; stated preference; Food Consumption/Nutrition/Food Safety;
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- repec:ags:mareec:133333 is not listed on IDEAS
- Brett, Daniel F. & Melo, Oscar, 2010. "The Impact Of Health, Environmental And Social Attributes Of Salmon Choice In The United States," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116398, European Association of Agricultural Economists.
- Markus Kitzmueller & Jay Shimshack, 2012. "Economic Perspectives on Corporate Social Responsibility," Journal of Economic Literature, American Economic Association, vol. 50(1), pages 51-84, March.
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- Krishna Paudel & Mahesh Pandit & Michael Dunn, 2013. "Using spectral analysis and multinomial logit regression to explain households’ choice patterns," Empirical Economics, Springer, vol. 44(2), pages 739-760, April.
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