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Predicting Consumer Preferences For Fresh Salmon: The Influence Of Safety Inspection And Production Method Attributes

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Author Info
Holland, Daniel
Wessells, Cathy R.
Abstract

A rank-ordered logit model is estimated using data collected by a mail survey of consumers in the northeastern and mid-Atlantic United States. The methodology, based on conjoint analysis, determines the average relative importance and value of three product attributes for fresh salmon (seafood inspection, production method, and price), and estimates the relative attractiveness of particular products to consumers. When used in combination with demographic data and responses to questions on perceptions, the analysis suggests market segmentations and potential marketing strategies based on the heterogeneity in preferences among consumers.

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File URL: http://purl.umn.edu/31513
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Publisher Info
Article provided by Northeastern Agricultural and Resource Economics Association in its journal Agricultural and Resource Economics Review.

Volume (Year): 27 (1998)
Issue (Month): 1 (April)
Pages:
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Handle: RePEc:ags:arerjl:31513

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Related research
Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Stoker, Thomas M, 1993. "Empirical Approaches to the Problem of Aggregation Over Individuals," Journal of Economic Literature, American Economic Association, vol. 31(4), pages 1827-74, December. [Downloadable!] (restricted)
  2. Beggs, S. & Cardell, S. & Hausman, J., 1981. "Assessing the potential demand for electric cars," Journal of Econometrics, Elsevier, vol. 17(1), pages 1-19, September. [Downloadable!] (restricted)
  3. Manalo, Alberto B., 1990. "Assessing The Importance Of Apple Attributes: An Agricultural Application Of Conjoint Analysis," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 19(2), October. [Downloadable!]
  4. Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 5(2), pages 103-23, Se.
  5. MacKenzie, John, 1990. "Conjoint Analysis Of Deer Hunting," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 19(2), October. [Downloadable!]
  6. Anderson, James L. & Bettencourt, Sofia U., 1993. "A Conjoint Approach to Model Product Preference: The New England Market for Fresh and Frozen Salmon," Marine Resource Economics, Marine Resources Foundation, vol. 8(1). [Downloadable!]
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(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Sedjo, Roger & Swallow, Stephen, 1999. "Eco-Labeling and the Price Premium," Discussion Papers dp-00-04, Resources For the Future. [Downloadable!]
  2. Anania, Giovanni & Nistico, Rosanna, 2003. "Public Regulation As A Substitute For Trust In Quality Food Markets. What If The Trust Substitute Cannot Be Fully Trusted?," 2003 Annual Meeting, August 16-22, 2003, Durban, South Africa 25924, International Association of Agricultural Economists. [Downloadable!]
    Other versions:
  3. Roheim, Cathy A. & Gardiner, Lacey & Asche, Frank, 2007. "Value of Brands and Other Attributes: Hedonic Analysis of Retail Frozen Fish in the UK," Marine Resource Economics, Marine Resources Foundation, vol. 22(3). [Downloadable!]
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