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Conjoint Analysis Of The Mid-Atlantic Food-Fish Market For Farm-Raised Hybrid Striped Bass


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  • Halbrendt, Catherine K.
  • Wirth, Ferdinand F.
  • Vaughn, Gerald F.
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    Conjoint analysis was used to examine buyer preferences toward farm-raised hybrid striped bass at the wholesale, retail, and restaurant levels. Low price and round form were found to be important attributes in the product preference rating for the wholesale and retail markets. The filleted form contributed the most to restaurants' preference rating. Following these, larger fish size was preferred by all markets.

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    Bibliographic Info

    Article provided by Southern Agricultural Economics Association in its journal Southern Journal of Agricultural Economics.

    Volume (Year): 23 (1991)
    Issue (Month): 01 (July)

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    Handle: RePEc:ags:sojoae:30303

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    Keywords: Agribusiness;


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    Cited by:
    1. Fields, Deacue & Gillespie, Jeffrey M., 2003. "Beef Producer Preferences And Purchase Decisions For Livestock Revenue Insurance Products," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35089, Southern Agricultural Economics Association.
    2. Boever, Brian P. & Harrison, R. Wes & Tiersch, Terrence R., 2006. "Willingness-to-Pay for Genetic Attributes in Aquaculture Industries," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35337, Southern Agricultural Economics Association.
    3. Baker, Gregory A., 1998. "Strategic Implications Of Consumer Food Safety Preferences," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 1(04).
    4. Harrison, R. Wes & Gillespie, Jeffrey M. & Fields, Deacue, 2005. "Analysis of Cardinal and Ordinal Assumptions in Conjoint Analysis," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 34(2), October.
    5. Schupp, Alvin R. & Gillespie, Jeffrey M. & Prinyawiwatkul, Witoon & O'Neil, Carol E., 2003. "Consumer-Preferred Attributes of a Fresh Ground Beef and Turkey Product: A Conjoint Analysis," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(02), July.
    6. Jaffry, Shabbar & Pickering, Helen & Ghulam, Yaseen & Whitmarsh, David & Wattage, Prem, 2004. "Consumer choices for quality and sustainability labelled seafood products in the UK," Food Policy, Elsevier, vol. 29(3), pages 215-228, June.
    7. Harrison, R. Wes & Ozayan, Aylin & Meyers, Samuel P., 1998. "A Conjoint Analysis Of New Food Products Processed From Underutilized Small Crawfish," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 30(02), December.


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