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A Conjoint/Logit Analysis Of Nursery Stock Purchases

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  • Gineo, Wayne M.
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    Abstract

    Product attributes that determine nursery-stock sales from wholesalers to retail garden centers and landscapers were studied. Conjoint analysis was used to obtain data on buyer preferences. The data were analyzed using ordinary least squares and logit procedures to determine the attributes that are preferred by buyers. It was determined that good- to excellent-quality stock, offerings with a full line of additional plants, taller plants, and cash discounts are desirable attributes. Quality is the dominant attribute affecting preferences. Packaging the preferred attributes together significantly increases the probability of a plant being purchased by buyers.

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    File URL: http://purl.umn.edu/28968
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    Bibliographic Info

    Article provided by Northeastern Agricultural and Resource Economics Association in its journal Northeastern Journal of Agricultural and Resource Economics.

    Volume (Year): 19 (1990)
    Issue (Month): 1 (April)
    Pages:

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    Handle: RePEc:ags:nejare:28968

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    Web page: http://www.narea.org/
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    Related research

    Keywords: Consumer/Household Economics; Crop Production/Industries;

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    1. John Freebairn & Bill Griffiths, 2006. "Introduction," The Economic Record, The Economic Society of Australia, vol. 82(s1), pages S1-S1, 09.
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    Cited by:
    1. Harrison, R. Wes & Gillespie, Jeffrey M. & Fields, Deacue, 2005. "Analysis of Cardinal and Ordinal Assumptions in Conjoint Analysis," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 34(2), October.

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