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Shrimp Purchasing Behavior And Preferences Of Seafood Dealers

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  • Wirth, Ferdinand F.
  • Davis, Kathy J.

Abstract

The U.S. shrimp farming industry has been expanding in the southern U.S. in response to strong market demand for shrimp. U.S. farmers have difficulty competing with imports in frozen shrimp commodity markets. This study identified the shrimp purchasing behavior and preferences of seafood wholesalers and retailers in nine southeastern U.S. states to provide shrimp farmers the market information needed to develop successful marketing strategies. Results of a mail survey, including a conjoint analysis experiment, of the seafood dealers are presented and discussed. There appears to be strong market potential for fresh, farm-raised shrimp in a variety of sizes, but there is considerable dealer resistance to the whole or live, head-on shrimp form. Shrimp farmers interested in successfully marketing to seafood dealers may be required to process their product in order to offer shrimp tails, rather than whole shrimp.

Suggested Citation

  • Wirth, Ferdinand F. & Davis, Kathy J., 2003. "Shrimp Purchasing Behavior And Preferences Of Seafood Dealers," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35151, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeatm:35151
    DOI: 10.22004/ag.econ.35151
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    References listed on IDEAS

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    3. Adams, Charles M., 1998. "Selected Factors Affecting Seafood Markets In The United States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(1), pages 1-10, February.
    4. Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
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