Assessing The Importance Of Apple Attributes: An Agricultural Application Of Conjoint Analysis

This file is part of IDEAS, which uses RePEc data

Assessing The Importance Of Apple Attributes: An Agricultural Application Of Conjoint Analysis

Author Info

Manalo, Alberto B.

Abstract

The use of conjoint analysis in assessing consumers' preferences for attributes is demonstrated with the apple as an example. Conjoint analysis may be used to estimate the importance of attributes and attribute levels through decomposition of consumers' ranking of alternative attribute combinations. It is shown that conjoint analysis provides results that may not be obtained from a survey where respondents are asked to directly state their assessment of the importance of attributes.

Download Info
To download:

If you experience problems downloading a file, check if you have the proper application to view it first. Information about this may be contained in the File-Format links below. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

Publisher Info
Article provided by Northeastern Agricultural and Resource Economics Association in its journal Northeastern Journal of Agricultural and Resource Economics.

Volume (Year): 19 (1990)
Issue (Month): 2 (October)
Pages:
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:ags:nejare:29032

Contact details of provider:
Web page: http://www.narea.org/
More information through EDIRC

For technical questions regarding this item, or to correct its listing, contact: (AgEcon Search).

Other versions of this item:

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 5(2), pages 103-23, Se.
Ratchford, Brian T, 1975. " The New Economic Theory of Consumer Behavior: An Interpretive Essay," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 2(2), pages 65-75, Se.
Currim, Imran S & Weinberg, Charles B & Wittink, Dick R, 1981. " Design of Subscription Programs for a Performing Arts Series," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 8(1), pages 67-75, June.

Full references

Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

Holland, Daniel & Wessells, Cathy R., 1998. "Predicting Consumer Preferences For Fresh Salmon: The Influence Of Safety Inspection And Production Method Attributes," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(1), April. [Downloadable!]
Valeeva, Natalia I. & Meuwissen, Miranda P.M. & Lansink, A.G.J.M. Oude & Bergevoet, Ron H.M. & Huirne, Ruud B.M., 2004. "Assessing Food Safety Concepts on the Dairy Farm: The Case of Chemical Hazards," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24979, European Association of Agricultural Economists. [Downloadable!]

Statistics

Access and download statistics

Did you know? Cannot find something on IDEAS? Encourage the publisher to index it! Instructions.

This page was last updated on 2009-12-11.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.