Assessing The Importance Of Apple Attributes: An Agricultural Application Of Conjoint Analysis
AbstractThe use of conjoint analysis in assessing consumers' preferences for attributes is demonstrated with the apple as an example. Conjoint analysis may be used to estimate the importance of attributes and attribute levels through decomposition of consumers' ranking of alternative attribute combinations. It is shown that conjoint analysis provides results that may not be obtained from a survey where respondents are asked to directly state their assessment of the importance of attributes.
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Bibliographic InfoArticle provided by Northeastern Agricultural and Resource Economics Association in its journal Northeastern Journal of Agricultural and Resource Economics.
Volume (Year): 19 (1990)
Issue (Month): 2 (October)
Food Consumption/Nutrition/Food Safety;
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