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Determinants of participation versus consumption in the Nordic Swan eco-labeled market

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  • Brouhle, Keith
  • Khanna, Madhu

Abstract

This paper analyzes the determinants of demand for Nordic Swan eco-labeled paper products and whether the factors determining the discrete decision to buy a Swan-labeled product are different from those that determine the quantity purchased. Using observed consumer purchase data from Denmark, we find that prices and socio-demographic characteristics have a strong impact on the decision to purchase a Swan-labeled good. The quantity consumed of Swan-labeled goods, on the other hand, is strongly affected by the availability of Swan goods, discounts, and household size.

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  • Brouhle, Keith & Khanna, Madhu, 2012. "Determinants of participation versus consumption in the Nordic Swan eco-labeled market," Ecological Economics, Elsevier, vol. 73(C), pages 142-151.
    • Handle: RePEc:eee:ecolec:v:73:y:2012:i:c:p:142-151
    DOI: 10.1016/j.ecolecon.2011.10.011
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