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Willingness to Pay for Environmental Practices: Implications for Eco-Labeling

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  • Wanki Moon
  • Wojciech J. Florkowski
  • Bernhard Brückner
  • Ilona Schonhof
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    Abstract

    Consumer survey data, collected in former West and East Berlin after the unification of Germany are used to address the issue of willingness to pay (WTP) for foods produced with techniques consistent with environmental stewardship. Results show differences in the WTP between residents of the two former German states attributed to area of residence. Residents of eastern city districts were generally less willing to pay a premium for foods produced with environmental- friendly methods which suggests that marketing of such foods will be more successful in western districts, unless educational efforts can be used to bridge the gap in the stated WTP.

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    Bibliographic Info

    Article provided by University of Wisconsin Press in its journal Land Economics.

    Volume (Year): 78 (2002)
    Issue (Month): 1 ()
    Pages: 88-102

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    Handle: RePEc:uwp:landec:v:78:y:2002:i:1:p:88-102

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    Web page: http://le.uwpress.org/

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    Cited by:
    1. He, Senhui & Fletcher, Stanley M. & Chinnan, Manjeet S. & Shi, Zhaolin, 2004. "Factors Affecting School Students' Consumption Of Peanut Butter Sandwiches," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(01), March.
    2. Jérôme Ballet & Damien Bazin & Abraham Lioui & David Touahri, 2006. "Taxation and The Crowding-Out Effect of Corporate Social Responsibility," Working Papers halshs-00113856, HAL.
    3. Goddard, Ellen W. & Boxall, Peter C. & Emunu, John Paul & Boyd, Curtis & Asselin, Andre & Neall, Amanda, 2007. "Consumer Attitudes, Willingness to Pay and Revealed Preferences for Different Egg Production Attributes: Analysis of Canadian Egg Consumers," Project Report Series 52087, University of Alberta, Department of Resource Economics and Environmental Sociology.
    4. Douadia Bougherara & Gilles Grolleau, 2005. "Designing ecolabels in order to mitigate market failures: an application to agrofood products," Working Papers 156718, Institut National de la Recherche Agronomique, France.
    5. Konishi, Yoshifumi, 2011. "Efficiency properties of binary ecolabeling," Resource and Energy Economics, Elsevier, vol. 33(4), pages 798-819.
    6. Teisl, Mario F. & Rubin, Jonathan & Noblet, Caroline L., 2008. "Non-dirty dancing? Interactions between eco-labels and consumers," Journal of Economic Psychology, Elsevier, vol. 29(2), pages 140-159, April.
    7. Shaik, Saleem & Coble, Keith H. & Hudson, Darren & Miller, James C. & Hanson, Terrill R. & Sempier, Stephen H., 2008. "Willingness to Pay for a Potential Insurance Policy: Case Study of Trout Aquaculture," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 37(1), April.
    8. Lisette Ibanez & Gilles Grolleau, 2008. "Can ecolabeling schemes preserve the environment?," Working Papers 31221, Institut National de la Recherche Agronomique, France.
    9. Christopher Bruce & Andrea Laroiya, 2007. "The Production of Eco-Labels," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 36(3), pages 275-293, March.
    10. Nyborg, Karine & Howarth, Richard B. & Brekke, Kjell Arne, 2003. "Green consumers and public policy: On socially contingent moral motivation," Memorandum 31/2003, Oslo University, Department of Economics.
    11. Liu, Zugang (Leo) & Anderson, Trisha D. & Cruz, Jose M., 2012. "Consumer environmental awareness and competition in two-stage supply chains," European Journal of Operational Research, Elsevier, vol. 218(3), pages 602-613.
    12. He, Senhui & Fletcher, Stanley M. & Rimal, Arbindra, 2004. "Nutrition Consideration In Food Choice," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(01), March.
    13. Junyi Shen, 2008. "Understanding the determinants of consumersf willingness to pay for eco-labeled products: An empirical analysis of the China Environmental Label," OSIPP Discussion Paper 08E001, Osaka School of International Public Policy, Osaka University.
    14. Keiko Yamaguchi & Kenji Takeuchi, 2011. "Consumer Preferences for Less Packaging: A Stated Preference Study," Discussion Papers 1117, Graduate School of Economics, Kobe University.
    15. Brouhle, Keith & Khanna, Madhu, 2012. "Determinants of participation versus consumption in the Nordic Swan eco-labeled market," Ecological Economics, Elsevier, vol. 73(C), pages 142-151.
    16. Lizbeth Salgado-Beltrán & Joel Enrique Espejel-Blanco & Luis Felipe Beltrán-Morales, 2012. "Marketing Mix Influencing Organic Foods Purchase of Mexican Consumers," MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers], University of Primorska, Faculty of Management Koper.
    17. Batie, Sandra S., 2003. "The Multifunctional Attributes of Northeastern Agriculture: A Research Agenda," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 32(1), April.
    18. Junyi Shen & Tatsuyoshi Saijo, 2007. "Does energy efficiency label alter consumersf purchase decision? A latent class approach on Shanghai data," OSIPP Discussion Paper 07E005, Osaka School of International Public Policy, Osaka University.
    19. Larson, Donald F. & Dinar, Ariel & Blankespoor, Brian, 2012. "Aligning climate change mitigation and agricultural policies in Eastern Europe and Central Asia," Policy Research Working Paper Series 6080, The World Bank.
    20. Roheim, Cathy A. & Johnston, Robert J., 2005. "A Battle of Taste and Environmental Convictions for Ecolabeled Seafood: A Choice Experiment," 2005 Annual meeting, July 24-27, Providence, RI 19357, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    21. Lisette Ibanez & Gilles Grolleau, 2008. "Can Ecolabeling Schemes Preserve the Environment?," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 40(2), pages 233-249, June.
    22. Cody Jones, 2013. "Moving Beyond Profit: Expanding Research to Better Understand Business Environmental Management," Sustainability, MDPI, Open Access Journal, vol. 5(6), pages 2693-2721, June.
    23. Brekke, Kjell Arne & Nyborg, Karine, 2005. "Moral hazard and moral motivation: Corporate social responsibility as labor market screening," Memorandum 25/2004, Oslo University, Department of Economics.

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