Assist. Prof. Ph.D Anita Ciunova-Suleska (University “Ss Cyril and Methodius”Faculty of Economics Skopje, Macedonia)
Abstract
The aim of this paper is to present the perceived position of the beer brands (domestic and foreign) on the Macedonian market. There are lots of beer brands offered on the Macedonian market which indicates that the competition is quite big. The competition is especially fierce among few of them because respondents have very similar perceptions about those brands. To have knowledge about the perceived position that product holds is crucial for the company because it is very important the perceived position to be identical with the desired position, otherwise (if the perceived position is worse than the planned) the company must involve itself in the activities of repositioning.
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Volume (Year): 1 (2009) Issue (Month): 12 (April) Pages: 97-104 Download reference. The following formats are available: HTML
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