Liljenberg, Anders () (Dept. of Business Administration, Stockholm School of Economics)
Abstract
This paper briefly elaborates a cognitive concept of competition by way of semantic associations in the light of marketing theory. It focuses the market for conference activities in the inner city of Stockholm by asking 'what is competition?'. The result shows that words such as 'enemy', 'destroy', and 'conflict' are not very much associated with words derived from 'competition', something indicating a harmonious rather than a harsh market atmosphere in the context at hand.
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Length: 14 pages Date of creation: 01 Oct 1999 Date of revision: Handle: RePEc:hhb:hastba:1999_006
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Find related papers by JEL classification: M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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