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The Conference Market in 'Beauty on Water' - A Cognitive Perspective on Competition

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Author Info
Liljenberg, Anders () (Dept. of Business Administration, Stockholm School of Economics)
Abstract

This paper briefly elaborates a cognitive concept of competition by way of semantic associations in the light of marketing theory. It focuses the market for conference activities in the inner city of Stockholm by asking 'what is competition?'. The result shows that words such as 'enemy', 'destroy', and 'conflict' are not very much associated with words derived from 'competition', something indicating a harmonious rather than a harsh market atmosphere in the context at hand.

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Paper provided by Stockholm School of Economics in its series Working Paper Series in Business Administration with number 1999:6.

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Length: 14 pages
Date of creation: 01 Oct 1999
Date of revision:
Handle: RePEc:hhb:hastba:1999_006

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Postal: The Economic Research Institute, Stockholm School of Economics, P.O. Box 6501, SE 113 83 Stockholm, Sweden
Phone: +46-(0)8-736 90 00
Fax: +46-(0)8-31 01 57
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Web page: http://www.hhs.se/
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Related research
Keywords: Competition; cognition;

Find related papers by JEL classification:
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing

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