The Greek Olive Oil Market Structure
AbstractFood product differentiation leads to significant price variations among the same products, meaning that specific products can be sold in higher prices. An Hedonic Price analysis is adopted to investigate the influence of food differentiation on consumer prices and to identify product attributesâ€™ values for the olive oil market. This will con- tribute to device the most appropriate olive oil differentiation strategies in order to be purchased by consumers in a higher price. The retail price structure was estimated in relation to several product natural attributes, to production and processing conditions, to quality control and to labeling and distribution. Findings demonstrate that olive oil price differentiation is mainly influenced by factors relevant to quality of life, purchase uncertainty, acquisition cost and consumersâ€™ psychological needs. Additionally, vertical integration in production and processing and the retailer size significantly influence the olive oil price formulation
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Bibliographic InfoArticle provided by Greek Association of Agricultural Economists in its journal Agricultural Economics Review.
Volume (Year): 06 (2005)
Issue (Month): 1 (January)
differentiation structure; hedonic prices; olive oil market; Crop Production/Industries; Marketing; Q13; C23; L15; M31;
Find related papers by JEL classification:
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
- C23 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Models with Panel Data; Spatio-temporal Models
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Samir Mili & Manuel Rodr�guez Z��iga, 2001. "Exploring future developments in international olive oil trade and marketing: A Spanish perspective," Agribusiness, John Wiley & Sons, Ltd., vol. 17(3), pages 397-415.
- Capmany, Carlos & Hooker, Neal H. & Ozuna, Teofilo, Jr. & van Tilburg, Aad, 2000. "Iso 9000 -- A Marketing Tool For U.S. Agribusiness," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 3(01).
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