Advanced Search
MyIDEAS: Login to save this paper or follow this series

Strategie di prezzo e profittabilità nel mercato degli oli extra-vergine di oliva:un modello di analisi attraverso gli scanner data
[Big And Small Producers, Private Label And Gdo’S Price Strategies For Extra-Virgin Olive Oil]

Contents:

Author Info

  • Stasi, Antonio
  • Diotallevi, Francesco
  • Marchini, Andrea

Abstract

Given the recent changes in olive oil market and the growing importance of Distribution for commerce and for private labeling srategies, our work aims at conducting a market analysis that studies the competition within the sector and foresees the profitability of the different possible business strategies. The study refers to the industrial organization theory and estimates olive oil demand in order to calculate the price cost margins. The main findings concern low expectation about price wars. In general private labels seem to perform better then multinational strategies. Small-medium enterprises are less competitive but still able to survive in the competitive arena.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://mpra.ub.uni-muenchen.de/40449/
File Function: original version
Download Restriction: no

Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 40449.

as in new window
Length:
Date of creation: 2012
Date of revision:
Handle: RePEc:pra:mprapa:40449

Contact details of provider:
Postal: Schackstr. 4, D-80539 Munich, Germany
Phone: +49-(0)89-2180-2219
Fax: +49-(0)89-2180-3900
Web page: http://mpra.ub.uni-muenchen.de
More information through EDIRC

Related research

Keywords: BRAND LEADERSHIP. PRIVATE LABEL. GDO’S PRICE STRATEGIES. EXTRAVIRGIN OLIVE OIL MARKET;

Other versions of this item:

Find related papers by JEL classification:

This paper has been announced in the following NEP Reports:

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Deaton, Angus S & Muellbauer, John, 1980. "An Almost Ideal Demand System," American Economic Review, American Economic Association, American Economic Association, vol. 70(3), pages 312-26, June.
  2. Aviv Nevo, 2003. "New Products, Quality Changes, and Welfare Measures Computed from Estimated Demand Systems," The Review of Economics and Statistics, MIT Press, vol. 85(2), pages 266-275, May.
  3. Moschini, GianCarlo, 1999. "Imposing Local Curvature Conditions in Flexible Demand System," Staff General Research Papers 1745, Iowa State University, Department of Economics.
  4. Maria Luz Loureiro & Jill J. McCluskey, 2000. "Assessing consumer response to protected geographical identification labeling," Agribusiness, John Wiley & Sons, Ltd., vol. 16(3), pages 309-320.
  5. De Gennaro, Bernardo & Roselli, Luigi & Medicamento, Umberto, 2008. "Il commercio internazionale degli oli di oliva italiani e pugliesi: un'analisi comparata," 2008 XVI Convegno Annuale SIEA - Le Dinamiche del Commercio Agro-alimentare Tra Commodities e Prodotti Differenziati, 5-6 Giugno 2008, Trieste, Italian Society of Agri-food Economics/Società Italiana 48195, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA).
  6. Diotallevi, Francesco & Stasi, Antonio, 2010. "La domanda di olio extra-vergine di oliva nel Sud Italia.Quali le migliori strategie:brand leadership, private label o piccoli produttori?
    [The extra-virgin olive oil demand in South Italia.Whic ar
    ," MPRA Paper 40480, University Library of Munich, Germany.
  7. Scarpa Riccardo & Del Giudice Teresa, 2004. "Market Segmentation via Mixed Logit: Extra-Virgin Olive Oil in Urban Italy," Journal of Agricultural & Food Industrial Organization, De Gruyter, De Gruyter, vol. 2(1), pages 1-20, August.
  8. Anania, Giovanni & Pupo D'Andrea, Maria Rosaria, 2008. "The Global Market for Olive Oil: Actors, Trends, Policies, Prospects and Research Needs," Working Papers, TRADEAG - Agricultural Trade Agreements 6109, TRADEAG - Agricultural Trade Agreements.
  9. Samir Mili & Manuel Rodr�guez Z��iga, 2001. "Exploring future developments in international olive oil trade and marketing: A Spanish perspective," Agribusiness, John Wiley & Sons, Ltd., vol. 17(3), pages 397-415.
  10. Jon H. Hanf & Rainer Kühl, 2005. "Branding and its consequences for German agribusiness," Agribusiness, John Wiley & Sons, Ltd., vol. 21(2), pages 177-189.
  11. Andrea Marchini & Francesco Diotallevi & Linda Fioriti, 2010. "L’analisi delle interdipendenze competitive attraverso la "Social Network Analysis": il caso studio dell’olio extravergine d’oliva," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 12(3), pages 7-25.
  12. Moschini, GianCarlo, 1995. "Units of Measurement and the 'Stone Index' In Demand System Estimation," Staff General Research Papers 5058, Iowa State University, Department of Economics.
  13. Marian Garc�a Mart�nez & Zulema Aragonés & Nigel Poole, 2002. "A repositioning strategy for olive oil in the UK market," Agribusiness, John Wiley & Sons, Ltd., vol. 18(2), pages 163-180.
Full references (including those not matched with items on IDEAS)

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:40449. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ekkehart Schlicht).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.