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Strategie di prezzo e profittabilità nel mercato degli oli extra-vergine di oliva:un modello di analisi attraverso gli scanner data
[Big And Small Producers, Private Label And Gdo’S Price Strategies For Extra-Virgin Olive Oil]

Author

Listed:
  • Stasi, Antonio
  • Diotallevi, Francesco
  • Marchini, Andrea

Abstract

Given the recent changes in olive oil market and the growing importance of Distribution for commerce and for private labeling srategies, our work aims at conducting a market analysis that studies the competition within the sector and foresees the profitability of the different possible business strategies. The study refers to the industrial organization theory and estimates olive oil demand in order to calculate the price cost margins. The main findings concern low expectation about price wars. In general private labels seem to perform better then multinational strategies. Small-medium enterprises are less competitive but still able to survive in the competitive arena.

Suggested Citation

  • Stasi, Antonio & Diotallevi, Francesco & Marchini, Andrea, 2012. "Strategie di prezzo e profittabilità nel mercato degli oli extra-vergine di oliva:un modello di analisi attraverso gli scanner data [Big And Small Producers, Private Label And Gdo’S Price Strategie," MPRA Paper 40449, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:40449
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    References listed on IDEAS

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    1. Bernardo De Gennaro & Luigi Roselli & Umberto Medicamento, 2009. "Il commercio internazionale degli oli di oliva italiani e pugliesi: un?analisi comparata," Economia agro-alimentare, FrancoAngeli Editore, vol. 11(3), pages 79-101.
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    More about this item

    Keywords

    BRAND LEADERSHIP. PRIVATE LABEL. GDO’S PRICE STRATEGIES. EXTRAVIRGIN OLIVE OIL MARKET;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • C01 - Mathematical and Quantitative Methods - - General - - - Econometrics

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