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The Building Image of PT. Jakarta East Industrial Park

Author

Listed:
  • Rita Zahara

    (Sekolah Tinggi Ilmu Ekonomi Pengembangan Bisnis Manajemen, Jakarta, Indonesia,)

  • Nandan Limakrisna

    (Universitas Persada Indonesia Y.A.I. Jakarta, Indonesia.)

Abstract

The study aims to determine the effect of service quality and customer relations simultaneous on the image of PT.JEIP. The method used in this research is a descriptive and explanatory survey. The unit of analysis is the investor industrial estates managed by PT.JEIP with a sample size of 110 investors. The time horizon in this study was cross-sectional. The findings in this study are that the service quality and customer relationship simultaneous influence on image of PT. EJIP, but when viewed in partial, it predominantly affects the customer relationship on image of PT. EJIP, while the quality of service has no significant effect on the image of PT. EJIP.

Suggested Citation

  • Rita Zahara & Nandan Limakrisna, 2020. "The Building Image of PT. Jakarta East Industrial Park," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 7-10.
    • Handle: RePEc:eco:journ3:2020-01-2
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    References listed on IDEAS

    as
    1. Yi, Youjae & Gong, Taeshik, 2013. "Customer value co-creation behavior: Scale development and validation," Journal of Business Research, Elsevier, vol. 66(9), pages 1279-1284.
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    More about this item

    Keywords

    service quality; customer relationship; image;
    All these keywords.

    JEL classification:

    • L8 - Industrial Organization - - Industry Studies: Services
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • N75 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services - - - Asia including Middle East

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