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Social Capital and Value Co-Creation: The Case of a Polish Car Sharing Company

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  • Grzegorz Tchorek

    (Centre for Research in Energy Transformation, Mobility and Climate Change, Faculty of Management, University of Warsaw, Szturmowa 1/3, 02-678 Warsaw, Poland)

  • Michał Brzozowski

    (Faculty of Economic Sciences, University of Warsaw, Długa Street 44/50, 00-241 Warsaw, Poland)

  • Katarzyna Dziewanowska

    (Centre for Research in Energy Transformation, Mobility and Climate Change, Faculty of Management, University of Warsaw, Szturmowa 1/3, 02-678 Warsaw, Poland)

  • Agnieszka Allen

    (Centre for Research in Energy Transformation, Mobility and Climate Change, Faculty of Management, University of Warsaw, Szturmowa 1/3, 02-678 Warsaw, Poland)

  • Waldemar Kozioł

    (Centre for Research in Energy Transformation, Mobility and Climate Change, Faculty of Management, University of Warsaw, Szturmowa 1/3, 02-678 Warsaw, Poland)

  • Michał Kurtyka

    (Centre for Research in Energy Transformation, Mobility and Climate Change, Faculty of Management, University of Warsaw, Szturmowa 1/3, 02-678 Warsaw, Poland)

  • Filip Targowski

    (Centre for Research in Energy Transformation, Mobility and Climate Change, Faculty of Management, University of Warsaw, Szturmowa 1/3, 02-678 Warsaw, Poland)

Abstract

Based on the original and unique data collected from 1000 users of PANEK CarSharing in Poland (the biggest car sharing company in Warsaw), we explored the roles of social trust and social capital in stipulating the process of value co-creation, understood as the ability to share information (engage in dialogue) with other users and the system operator. Our results indicate that particular trust has a more positive influence on the dialogue between users and the operator than general trust. This means that the higher social capital that can be established among a relatively coherent group of people with similar interests and common goals is more important than the general trust arising from our assumption that all people can be trusted, even if we do not know them. Moreover, those customers who see a shared car as a substitute for private ownership as well as those who are more environmentally aware, reveal greater propensity to share information. An important incentive for information sharing is its positive influence on improving the quality of a car sharing system.

Suggested Citation

  • Grzegorz Tchorek & Michał Brzozowski & Katarzyna Dziewanowska & Agnieszka Allen & Waldemar Kozioł & Michał Kurtyka & Filip Targowski, 2020. "Social Capital and Value Co-Creation: The Case of a Polish Car Sharing Company," Sustainability, MDPI, vol. 12(11), pages 1-20, June.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:11:p:4713-:d:369302
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    References listed on IDEAS

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    1. Grzegorz Tchorek & Agnieszka Allen & Katarzyna Dziewanowska & Tomasz Geodecki & Waldemar Koziol & Michal Kurtyka & Jurand Skrzypek & Filip Targowski & Stefan Wojtowicz, 2020. "Electric Car Sharing as an Interdisciplinary Test Ground of Various Fields of Study (Wspoldzielenie pojazdow elektrycznych jako interdyscyplinarne pole badawcze roznych obszarow nauki)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(32), pages 94-107.
    2. Huidong Sun & Mustafa Raza Rabbani & Naveed Ahmad & Muhammad Safdar Sial & Guping Cheng & Malik Zia-Ud-Din & Qinghua Fu, 2020. "CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy," Sustainability, MDPI, vol. 12(24), pages 1-22, December.
    3. Chrysa Agapitou & Anna Liana & Dimitrios Folinas & Aggeliki Konstantoglou, 2020. "Airbnb Is Customers’ Choice: Empirical Findings from a Survey," Sustainability, MDPI, vol. 12(15), pages 1-13, July.

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