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Information, Experience and Destination Marketing - The Influence of Interactivity on Tourism Website

Author

Listed:
  • Hsiu-Li Liao

    (Department of Information Management, University of Chung Yuan Christian, TAIWAN)

  • Su-Houn Liu

    (Department of Information Management, University of Chung Yuan Christian, TAIWAN)

  • Chi-Wen Lin

    (Department of Information Management, University of Chung Yuan Christian, TAIWAN)

Abstract

This study focuses on the tourism websites that are doing destination marketing for some remote areas. This study proposes that when interactivity is put into the website to create users' virtue experience with the remote areas, different user may response differently. Two kinds of user's personal factors are investigated in this study: Susceptibility to Interpersonal Influence and Personal Involvement. The research findings support the ideas proposed by Vogt et al. that values sought by information searchers are not limited to functional needs but include hedonic, innovative, aesthetic, and sign needs. The findings also indicate that interactivity feature can generate better intention to visit on users with higher personal involvement on the tour, or lower susceptibility to interpersonal influence. While on traditional tourism website, these two factors (personal involvement and susceptibility to interpersonal influence) have no significant impact on users' satisfaction. Based on these findings, marketers and advertisers can design more effective tourism website for various potential visitors to enhance their intention to visit the destination.

Suggested Citation

  • Hsiu-Li Liao & Su-Houn Liu & Chi-Wen Lin, 2013. "Information, Experience and Destination Marketing - The Influence of Interactivity on Tourism Website," Review of Economics & Finance, Better Advances Press, Canada, vol. 3, pages 58-69, August.
    • Handle: RePEc:bap:journl:130305
    as

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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Personal involvement; Interactivity; Susceptibility to interpersonal influence; Virtual experience; Intention;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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