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Perceptions des roles familiaux dans les processus decisionnels des consommateurs camerounais

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Author Info

  • Sigue, S.P.
  • Duhaime, C.P.
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    Abstract

    Cet article porte sur les perceptions des roles familiaux au sein des processus decisionnels des familles camerounaises. Son objectif est de verifier si certaines theories qui ont cours dans la litterature marketing en Occident peuvent rendre compte des comportements familiaux dans un contexte culturel camerounais. POur cela, une conception elargie de la famille incluant toutes les personnes qui habitent sous le meme toit est adoptee.

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    Bibliographic Info

    Paper provided by Ecole des Hautes Etudes Commerciales de Montreal- in its series Papers with number 98-06.

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    Length: 20 pages
    Date of creation: 1998
    Date of revision:
    Handle: RePEc:fth:etcomo:98-06

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    Postal: Canada; ECOLE DES HAUTES ETUDES COMMERCIALES (H.E.C.), 5255 DECELLES MONTREAL H3T 1V6 QUEBEC
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    Web page: http://www.hec.ca/
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    Related research

    Keywords: CAMEROUN ; FAMILLE ; CONSOMMATEURS ; MARKETING;

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