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Country of origin from a management perspective of emerging market companies

Author

Listed:
  • Witek-Hajduk Marzanna K.

    (Collegium of World Economy, SGH Warsaw School of Economics, Warsaw, Poland)

  • Grudecka Anna

    (Collegium of World Economy, SGH Warsaw School of Economics, Warsaw, Poland)

Abstract

The purpose of this paper is to identify the understanding and strategic importance of the country of origin (COO) and its dimensions from the perspective of the emerging market firms.

Suggested Citation

  • Witek-Hajduk Marzanna K. & Grudecka Anna, 2019. "Country of origin from a management perspective of emerging market companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 55(3), pages 212-229, September.
    • Handle: RePEc:vrs:ijomae:v:55:y:2019:i:3:p:212-229:n:2
    DOI: 10.2478/ijme-2019-0015
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    country of origin (COO); country of brand origin (COBO); emerging markets; international marketing; management perspective;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business

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