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Advancing the country image construct

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Author Info

  • Roth, Katharina P.
  • Diamantopoulos, Adamantios

Abstract

In today's globalized markets a favorable country-of-origin image (CoI) has a considerable impact on consumers' evaluation of products originating from different countries and therefore influences their subsequent buying decisions. The current paper seeks to extend our conceptual understanding of the nature and functioning of the CoI construct. The aim is threefold, namely to provide a succinct state-of-the-art picture of country image research in international marketing, to contribute to a better measurement of the country image construct, and, finally, to develop an agenda for future research.

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File URL: http://www.sciencedirect.com/science/article/B6V7S-4T72K07-1/2/6e9211c58ac5bc34aebd501bc0c613ce
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Bibliographic Info

Article provided by Elsevier in its journal Journal of Business Research.

Volume (Year): 62 (2009)
Issue (Month): 7 (July)
Pages: 726-740

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Handle: RePEc:eee:jbrese:v:62:y:2009:i:7:p:726-740

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Web page: http://www.elsevier.com/locate/jbusres

Related research

Keywords: Country-of-origin Country-of-origin image Country image Literature review;

References

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Citations

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Cited by:
  1. Guina, Fernanda de Tavares Canto & Giraldi, Janaina de Moura Engracia, 2013. "The Evaluation of Brazilian Beef in Europe: Consumers, Importers and Exporters’ Perspectives," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 16(4).
  2. Brijs, Kris & Bloemer, Josée & Kasper, Hans, 2011. "Country-image discourse model: Unraveling meaning, structure, and function of country images," Journal of Business Research, Elsevier, vol. 64(12), pages 1259-1269.
  3. Julia Cagé & Dorothée Rouzet, 2013. "Improving "National Brands": Reputation for Quality and Export Promotion Strategies," Working Papers halshs-00797006, HAL.
  4. Wang, Cheng Lu & Li, Dongjin & Barnes, Bradley R. & Ahn, Jongseok, 2012. "Country image, product image and consumer purchase intention: Evidence from an emerging economy," International Business Review, Elsevier, vol. 21(6), pages 1041-1051.
  5. Julia Cagé & Dorothée Rouzet, 2013. "Improving "National Brands": Reputation for Quality and Export Promotion Strategies," PSE Working Papers halshs-00797006, HAL.
  6. Godey, Bruno & Pederzoli, Daniele & Aiello, Gaetano & Donvito, Raffaele & Chan, Priscilla & Oh, Hyunjoo & Singh, Rahul & Skorobogatykh, Irina I. & Tsuchiya, Junji & Weitz, Bart, 2012. "Brand and country-of-origin effect on consumers' decision to purchase luxury products," Journal of Business Research, Elsevier, vol. 65(10), pages 1461-1470.

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