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Country and destination image -- different or similar image concepts?

Author

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  • Lena Mossberg
  • Ingeborg Astrid Kleppe

Abstract

Country Image and Destination Image exist as two parallel research tracks with almost no cross-references although the concepts refers to nearly the same area of applied marketing, namely export products to international consumer markets. This paper aims to determine how country image and destination image refer to the same image objects. Concepts related to country image are organised in a hierarchical framework where country image is seen as an image pool for product-related image concepts. Similarly destination image can be seen as an umbrella concept for different geographical units, which can be organised in a vertical framework. By combining these two frameworks we claim that there is substantial overlap between the two concepts with regard to the objects they refer to.

Suggested Citation

  • Lena Mossberg & Ingeborg Astrid Kleppe, 2005. "Country and destination image -- different or similar image concepts?," The Service Industries Journal, Taylor & Francis Journals, vol. 25(4), pages 493-503, June.
    • Handle: RePEc:taf:servic:v:25:y:2005:i:4:p:493-503
    DOI: 10.1080/02642060500092147
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    Cited by:

    1. Gupta, Shashwat & Foroudi, Mohammad M. & Väätänen, Juha & Gupta, Suraksha & Tiu Wright, Len, 2020. "Nations as brands: Cinema's place in the branding role," Journal of Business Research, Elsevier, vol. 116(C), pages 721-733.
    2. Andrades, Lidia & Dimanche, Frederic, 2017. "Destination competitiveness and tourism development in Russia: Issues and challenges," Tourism Management, Elsevier, vol. 62(C), pages 360-376.
    3. Elliot, Statia & Papadopoulos, Nicolas, 2016. "Of products and tourism destinations: An integrative, cross-national study of place image," Journal of Business Research, Elsevier, vol. 69(3), pages 1157-1165.
    4. Shaohua Yang & Salmi Mohd Isa & T. Ramayah, 2022. "How Are Destination Image and Travel Intention Influenced by Misleading Media Coverage? Consequences of COVID-19 Outbreak in China," Vision, , vol. 26(1), pages 80-89, March.
    5. Suh-hee Choi & Liping A. Cai, 2016. "Dimensionality and associations of country and destination images and visitor intention," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 268-284, November.
    6. Brijs, Kris & Bloemer, Josée & Kasper, Hans, 2011. "Country-image discourse model: Unraveling meaning, structure, and function of country images," Journal of Business Research, Elsevier, vol. 64(12), pages 1259-1269.
    7. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    8. Myoungjin Yu & Sunghyup Sean Hyun, 2019. "The Impact of Foreign Flight Attendants’ Service Quality on Behavioral Intention Toward Their Home Country—Applied SERVPERF Model," Sustainability, MDPI, vol. 11(15), pages 1-13, July.
    9. Ana Sampaio, 2012. "Wine Tourism and Visitors' Perceptions: A Structural Equation Modelling Approach," Tourism Economics, , vol. 18(3), pages 533-553, June.
    10. Zeugner-Roth, Katharina Petra & Žabkar, Vesna, 2015. "Bridging the gap between country and destination image: Assessing common facets and their predictive validity," Journal of Business Research, Elsevier, vol. 68(9), pages 1844-1853.
    11. Ryu, Jay Sang & L'Espoir Decosta, J.N. Patrick & Andéhn, Mikael, 2016. "From branded exports to traveler imports: Building destination image on the factory floor in South Korea," Tourism Management, Elsevier, vol. 52(C), pages 298-309.
    12. Peng Yu & Hongmei Zhang, 2020. "Does Travel Really Enhance Destination-Country Image? Understanding Tourists’ Changes in Perception toward a Destination Country," Sustainability, MDPI, vol. 12(10), pages 1-12, May.
    13. Roth, Katharina P. & Diamantopoulos, Adamantios, 2009. "Advancing the country image construct," Journal of Business Research, Elsevier, vol. 62(7), pages 726-740, July.
    14. Guanghui Qiao & Xiao-li Zhao & Luqi Xin & Seokchool Kim, 2021. "Concerns or Desires Post-Pandemic: An Extended MGB Model for Understanding South Korean Residents’ Perceptions and Intentions to Travel to China," IJERPH, MDPI, vol. 18(5), pages 1-20, March.
    15. Hailong Wu & Takamitsu Jimura, 2019. "Exploring an Importance–Performance Analysis approach to evaluate destination image," Local Economy, London South Bank University, vol. 34(7), pages 699-717, November.
    16. Lopez, Carmen & Balabanis, George, 2020. "Country image appraisal: More than just ticking boxes," Journal of Business Research, Elsevier, vol. 117(C), pages 764-779.
    17. Silvia Gravili & Pierfelice Rosato, 2017. "Italy¡¯s Image as a Tourism Destination in the Chinese Leisure Traveler Market," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(5), pages 28-55, October.
    18. Leonidas Hatzithomas & Christina Boutsouki & Fotini Theodorakioglou & Evanthia Papadopoulou, 2021. "The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation Model," Sustainability, MDPI, vol. 13(17), pages 1-16, August.

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