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Positioning countries on personality dimensions: Scale development and implications for country marketing

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  • d'Astous, Alain
  • Boujbel, Lilia
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-4MGVJ5Y-1/2/34ba4119b545209f88618d0950ca4b45
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    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 60 (2007)
    Issue (Month): 3 (March)
    Pages: 231-239

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    Handle: RePEc:eee:jbrese:v:60:y:2007:i:3:p:231-239

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    Web page: http://www.elsevier.com/locate/jbusres

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    1. Martin, Ingrid M. & Eroglu, Sevgin, 1993. "Measuring a multi-dimensional construct: Country image," Journal of Business Research, Elsevier, vol. 28(3), pages 191-210, November.
    2. Martin S Roth & Jean B Romeo, 1992. "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan, vol. 23(3), pages 477-497, September.
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    Cited by:
    1. Valette-Florence, Rita & De Barnier, Virginie, 2013. "Towards a micro conception of brand personality: An application for print media brands in a French context," Journal of Business Research, Elsevier, vol. 66(7), pages 897-903.
    2. Rojas-Méndez, José I. & Murphy, Steven A. & Papadopoulos, Nicolas, 2013. "The U.S. brand personality: A Sino perspective," Journal of Business Research, Elsevier, vol. 66(8), pages 1028-1034.
    3. Nataša Slak Valek & Tai-Chi Wu, 2013. "Tourism Expenditures of Taiwanese and Slovenes: A Comparative Analysis," Management, University of Primorska, Faculty of Management Koper, vol. 8(1), pages 21-35.
    4. Pierre Valette-Florence & Rita Valette-Florence, 2012. "A new affinity measure based on the personality of brands and newspapers/magazine brands: a French Perspective," Post-Print halshs-00849796, HAL.
    5. Othman, Nor’Ain & Wee, Hassnah & Hassan, Razip, 2014. "How did Malaysia Manage its Position as Top 10 World Tourist Destinations in UNWTO Ranking in 2012?," Journal of Spatial and Organizational Dynamics, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, vol. 2(1), pages 41-50.
    6. Roth, Katharina P. & Diamantopoulos, Adamantios, 2009. "Advancing the country image construct," Journal of Business Research, Elsevier, vol. 62(7), pages 726-740, July.
    7. Pappu, Ravi & Quester, Pascale, 2010. "Country equity: Conceptualization and empirical evidence," International Business Review, Elsevier, vol. 19(3), pages 276-291, June.

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