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Products, Brands and Countries: Country-ofBrand (COB) and Product-of-Country (POC) Constructs in Country-of-Origin Research

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  • N. Meltem Çakýcý

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  • N. Meltem Çakýcý, 2015. "Products, Brands and Countries: Country-ofBrand (COB) and Product-of-Country (POC) Constructs in Country-of-Origin Research," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 29(1), pages 81-93.
    • Handle: RePEc:boz:journl:v:29:y:2015:i:1:p:81-93
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    References listed on IDEAS

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    1. Saeed Samiee & Terence A Shimp & Subhash Sharma, 2005. "Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 36(4), pages 379-397, July.
    2. Gurhan-Canli, Zeynep & Maheswaran, Durairaj, 2000. "Determinants of Country-of-Origin Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(1), pages 96-108, June.
    3. Insch, Gary S. & McBride, J. Brad, 2004. "The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct," Journal of Business Research, Elsevier, vol. 57(3), pages 256-265, March.
    4. Hong, Sung-Tai & Wyer, Robert S, Jr, 1990. "Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 277-288, December.
    5. Li, Zhan G. & Murray, L. William & Scott, Don, 2000. "Global Sourcing, Multiple Country-of-Origin Facets, and Consumer Reactions," Journal of Business Research, Elsevier, vol. 47(2), pages 121-133, February.
    6. Maheswaran, Durairaj, 1994. "Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(2), pages 354-365, September.
    7. C Min Han & Vern Terpstra, 1988. "Country-Of-Origin Effects for Uni-National and Bi-National Products," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(2), pages 235-255, June.
    8. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
    9. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
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