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Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product


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  • Paul Chao

    (University of Northern Iowa)

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    Recent cases in strategic alliances observed in the U.S. automobile and numerous other consumer product industries point up an important area of research that has not received enough attention in the literature. Complex products involving multiple country affiliations have become much more common.© 1993 JIBS. Journal of International Business Studies (1993) 24, 291–306

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    Article provided by Palgrave Macmillan in its journal Journal of International Business Studies.

    Volume (Year): 24 (1993)
    Issue (Month): 2 (June)
    Pages: 291-306

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    Handle: RePEc:pal:jintbs:v:24:y:1993:i:2:p:291-306

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    Postal: Palgrave Macmillan Journals, Subscription Department, Houndmills, Basingstoke, Hampshire RG21 6XS, UK

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    Cited by:
    1. Hamzaoui-Essoussi, Leila & Merunka, Dwight & Bartikowski, Boris, 2011. "Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality," Journal of Business Research, Elsevier, Elsevier, vol. 64(9), pages 973-978, September.
    2. Hadjikhani, Amjad, 1997. "A note on the criticisms against the internationalization process model," Working Papers, Uppsala University, Department of Business Studies 1997:2, Uppsala University, Department of Business Studies.
    3. Yu, Julie H. & Albaum, Gerald, 2002. "Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later," Journal of Business Research, Elsevier, Elsevier, vol. 55(11), pages 891-899, November.
    4. Jo, Myung-Soo & Nakamoto, Kent & Nelson, James E., 2003. "The shielding effects of brand image against lower quality countries-of-origin in global manufacturing," Journal of Business Research, Elsevier, Elsevier, vol. 56(8), pages 637-646, August.
    5. Insch, Gary S. & McBride, J. Brad, 2004. "The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct," Journal of Business Research, Elsevier, Elsevier, vol. 57(3), pages 256-265, March.
    6. Alejando Zegarra Saldaña & Corina Negru, 2005. "A model of the moderating effects of prior knowledge, level of education and income level on the use of extrinsic quality cues on consumers' quality assessments," Investigación & Desarrollo 0305, Universidad Privada Boliviana, revised Mar 2005.
    7. Charters, Steve & Spielmann, Nathalie, 2014. "Characteristics of strong territorial brands: The case of champagne," Journal of Business Research, Elsevier, Elsevier, vol. 67(7), pages 1461-1467.
    8. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, Elsevier, vol. 20(5), pages 521-546, October.
    9. Wang, Cheng Lu & Li, Dongjin & Barnes, Bradley R. & Ahn, Jongseok, 2012. "Country image, product image and consumer purchase intention: Evidence from an emerging economy," International Business Review, Elsevier, Elsevier, vol. 21(6), pages 1041-1051.


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