Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product
AbstractRecent cases in strategic alliances observed in the U.S. automobile and numerous other consumer product industries point up an important area of research that has not received enough attention in the literature. Complex products involving multiple country affiliations have become much more common.© 1993 JIBS. Journal of International Business Studies (1993) 24, 291–306
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Volume (Year): 24 (1993)
Issue (Month): 2 (June)
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- Hamzaoui-Essoussi, Leila & Merunka, Dwight & Bartikowski, Boris, 2011. "Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality," Journal of Business Research, Elsevier, Elsevier, vol. 64(9), pages 973-978, September.
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- Charters, Steve & Spielmann, Nathalie, 2014. "Characteristics of strong territorial brands: The case of champagne," Journal of Business Research, Elsevier, Elsevier, vol. 67(7), pages 1461-1467.
- Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, Elsevier, vol. 20(5), pages 521-546, October.
- Wang, Cheng Lu & Li, Dongjin & Barnes, Bradley R. & Ahn, Jongseok, 2012. "Country image, product image and consumer purchase intention: Evidence from an emerging economy," International Business Review, Elsevier, Elsevier, vol. 21(6), pages 1041-1051.
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