IDEAS home Printed from https://ideas.repec.org/p/ags/inramo/301227.html
   My bibliography  Save this paper

L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive d’Algérie

Author

Listed:
  • Bernoussi, Nedjma
  • Sirieix, Lucie

Abstract

This research questions the relationship between perceived value and perceived authenticity, two key perceptual variables of consumer decision-making. An exploratory study applied to the case of olive oil from Algeria was conducted. Thirty individual interviews conducted with experts from the Algerian olive oil sector and consumers have identified: 1) the factors that contribute to building the perceived value of a food product as well as those that contribute to its perceived authenticity; 2) the role of perceived authenticity in the formation of perceived value; 3) and the consequences of this relationship in terms of purchasing and post-purchase behavior. In conclusion, a theoretical model presenting these concepts and their links is proposed to be tested. ....French Abstract: Cette recherche s’interroge sur la relation entre la valeur perçue et l’authenticité perçue, deux variables perceptuelles clés du processus décisionnel du consommateur. Une étude exploratoire appliquée au cas de l’huile d’olive d’Algérie a été menée. Trente entretiens individuels conduits auprès d’experts de la filière oléicole algérienne et des consommateurs ont permis d’identifier : 1) les facteurs qui contribuent à construire la valeur perçue d’un produit alimentaire ainsi que ceux qui contribuent à construire son authenticité perçue ; 2) le rôle de l’authenticité perçue dans la formation de la valeur perçue ; 3) et les conséquences de cette relation en termes de comportements d’achat et post-achat. En conclusion, un modèle théorique reprenant ces concepts et leurs liens est proposé pour être testé.

Suggested Citation

  • Bernoussi, Nedjma & Sirieix, Lucie, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 301227, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France.
    • Handle: RePEc:ags:inramo:301227
    DOI: 10.22004/ag.econ.301227
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/301227/files/2020_Bernoussi-Sirieix_WP%20MOISA.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.301227?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Rémi Mencarelli & Arnaud Rivière, 2014. "La participation du client dans un contexte de self-service technologies . Une approche par la valeur perçue," Revue française de gestion, Lavoisier, vol. 0(4), pages 13-30.
    2. Maud Derbaix & Christian Derbaix, 2010. "Les tournées du souvenir: des générations en quête d'authenticité?," Post-Print hal-02055267, HAL.
    3. Imami, Drini & Zhllima, Edvin & Canavari, Maurizio & Merkaj, Elvina, 2013. "Segmenting Albanian consumers according to olive oil quality perception and purchasing habits," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 14(1), pages 1-16.
    4. Arnaud Riviere & Rémi Mencarelli, 2012. "Vers une clarification théorique de la notion de valeur perçue en marketing," Post-Print hal-02055377, HAL.
    5. Lucie Sirieix, 1999. "La consommation alimentaire : Problématiques, approches et voies de recherche," Post-Print hal-02018491, HAL.
    6. Lucie Sirieix & Pierre-Louis Dubois, 1999. "Vers un modèle qualité-satisfaction intégrant la confiance?," Post-Print hal-02018476, HAL.
    7. Rémi Mencarelli & Arnaud Riviere, 2015. "Perceived value in B2B and B2C: A comparative approach and cross-fertilization," Post-Print halshs-01157807, HAL.
    8. Philippe Aurier & Lucie Sirieix, 2016. "Marketing de l'agroalimentaire : environnement, stratégies et plans d'action," Post-Print hal-01506525, HAL.
    9. Rémi Mencarelli & Arnaud Riviere, 2014. "La participation du client dans un contexte de self-service technologies : une approche par la valeur perçue," Post-Print halshs-01153113, HAL.
    10. Philippe Aurier & Yves Evrard & Gilles N'Goala, 2004. "Comprendre et mesurer la valeur du point de vue du consommateur," Post-Print hal-02023028, HAL.
    11. Florence Charton-Vachet & Cindy Lombart, 2015. "Nouvelle approche conceptuelle et opérationnelle du lien entre un individu et sa region : l’appartenance régionale," Post-Print hal-01090978, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fidan Kurtaliqi & Caroline Lancelot Miltgen & Gaelle Pantin-Sohier, 2019. "The perceived value of mobile apps that assist in-store purchasing: A hybrid cost-benefit approach [Valeur perçue des applications mobiles d’aide à l’achat en magasin : une approche hybride par les," Post-Print hal-03556282, HAL.
    2. Marie-Eve Laporte & Géraldine Michel & Sophie Rieunier, 2017. "Towards a better understanding of eating behaviour through the concept of Perception of Nutritional Risk," Post-Print halshs-02923251, HAL.
    3. Marie-Eve Laporte & Géraldine Michel & Sophie Rieunier, 2015. "Toward a better understanding of eating-behaviour through the concept of Perception of Nutritional Risk [Mieux comprendre les comportements alimentaires grâce au concept de perception du risque nut," Post-Print hal-02054434, HAL.
    4. Morgane Innocent, 2017. "Livrable L7.1_6 : Résultats de l’étude quantitative après dispositifs de l’hiver 1 dite étude n° 3 du projet SOLENN," Working Papers hal-02016514, HAL.
    5. Monica Scarano & Oliviane Brodin, 2020. "Understanding the modification of a customer network based on the circulation of products and brands between members of a personal network [Comprendre la modification d'un réseau de consommateurs à," Post-Print hal-03349533, HAL.
    6. Madiha Bendjaballah & Christian Dianoux & Sandrine Heitz-Spahn, 2022. "Vers une communication client/vendeur médiatisée par l'usage de l'instrument digital," Post-Print hal-03542762, HAL.
    7. Madiha Bendjaballah, 2021. "Les nouvelles formes de communication client connecté/vendeur connecté : Exploration des effets sur les dimensions de l’experience client," Post-Print hal-03398824, HAL.
    8. Benamar, Lamya & Balagué, Christine & Zhong, Zeling, 2020. "Internet of Things devices appropriation process: The Dynamic Interactions Value Appropriation (DIVA) framework," Technovation, Elsevier, vol. 89(C).
    9. Madiha Bendjaballah, 2022. "New forms of connected customer/connected salesperson communication," Post-Print hal-03542748, HAL.
    10. Jean-Louis Pernin & Andréas Eriksson, 2016. "The compared assessment of two fair trade innovations: what contribution of the Perceived Value in co-branding models? [Evaluation comparée de deux innovations dans le commerce équitable : quel app," Post-Print hal-03540166, HAL.
    11. Jean-Louis Pernin & Didier Tagbata & Andréas Eriksson, 2017. "From attitude to fair product purchasing behaviour: what are the contributions of peripheral attitudes and behaviours? [De l’attitude au comportement d’achat de produits équitables : quels apports ," Post-Print hal-03540156, HAL.
    12. Park, JungKun & Ahn, Jiseon & Thavisay, Toulany & Ren, Tianbao, 2019. "Examining the role of anxiety and social influence in multi-benefits of mobile payment service," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 140-149.
    13. Alix Poels & Sandrine Hollet-Haudebert, 2012. "Valeurs et pratiques associées au gratuit : émergence d'une nouvelle culture de consommation ?," Post-Print hal-01123701, HAL.
    14. Ahmed Moustapha Mfokeu & Elie Virgile Chrysostome & Jean-Pierre Gueyie & Olivier Ebenezer Mun Ngapna, 2023. "Consumer Motivation behind the Use of Ecological Charcoal in Cameroon," Sustainability, MDPI, vol. 15(3), pages 1-22, January.
    15. Clarinda Mathews & Jean-Marie Brignier & Laure Ambroise, 2012. "Le duel Marques de Distributeur / Marques de Fabricant face à la contingence de la situation de consommation," Working Papers halshs-00865996, HAL.
    16. Andréa Gourmelen & Jeanne Lallement, 2016. "Proposition d’une typologie d’acheteurs alimentaires selon leur rapport au temps et à la technologie," Post-Print hal-01488473, HAL.
    17. Camille Chédotal & Samuel Guillemot & Cécile Plaud & Béatrice Sommier, 2018. "L'influence de la consommation régionale sur l'identité personnelle : l'exemple de la Bretagne," Post-Print hal-01828078, HAL.
    18. Edvin Zhllima & Gentjan Mehmeti & Drini Imami, 2021. "Consumer Preferences for Cheese with Focus on Food Safety—A Segmentation Analysis," Sustainability, MDPI, vol. 13(22), pages 1-12, November.
    19. Dhraief, M.Z. & Fraj, C & Boubaker, D., 2013. "Effets des caractéristiques démographiques et économiques des consommateurs sur la perception de la qualité des viandes en Tunisie," 2013 Fourth International Conference, September 22-25, 2013, Hammamet, Tunisia 160441, African Association of Agricultural Economists (AAAE).
    20. Rodriguez, Virginie & Sangle-Ferriere, Marion, 2023. "Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).

    More about this item

    Keywords

    Food Consumption/Nutrition/Food Safety; Marketing;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:inramo:301227. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/moisafr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.