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Examining the role of anxiety and social influence in multi-benefits of mobile payment service

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  • Park, JungKun
  • Ahn, Jiseon
  • Thavisay, Toulany
  • Ren, Tianbao

Abstract

Although there has been a steady increase in the offering and promoting of mobile payment services, a slow uptake in adoption has been reported. This present study proposes a research model, grounded in mental accounting theory, investigating the intention to adopt mobile payment services by emphasizing the role of multiple benefits. A total of 361 valid responses were collected from potential U.S. mobile payment users through an online survey. Structural equation modeling was performed to test hypothesized relationships. Social influence and technology anxiety impacts on multiple benefits of mobile payment services, while the path relationship between technology anxiety, information security, and economic benefit are not significant. Convenience, enjoyment, and economic benefits positively impact attitudes, whereas experiential benefit has a negative impact. Overall, attitudes positively influence the intention to adopt mobile payment services. The findings inform mobile payment service providers about the important role of benefits in determining mobile payment services.

Suggested Citation

  • Park, JungKun & Ahn, Jiseon & Thavisay, Toulany & Ren, Tianbao, 2019. "Examining the role of anxiety and social influence in multi-benefits of mobile payment service," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 140-149.
    • Handle: RePEc:eee:joreco:v:47:y:2019:i:c:p:140-149
    DOI: 10.1016/j.jretconser.2018.11.015
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