IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01488473.html
   My bibliography  Save this paper

Proposition d’une typologie d’acheteurs alimentaires selon leur rapport au temps et à la technologie

Author

Listed:
  • Andréa Gourmelen

    (UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Jeanne Lallement

    (LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

À l'heure où la grande distribution crée des services technologiques permettant au consommateur de « gagner du temps » (drive, self-scanning…), cette recherche propose une typologie des acheteurs alimentaires fondée sur leur temps subjectif (la pression temporelle chronique - PTC) et leur rapport à la technologie. Une enquête portant sur 289 répondants dresse 5 profils de consommateurs : les familles tiraillées, les speed technophobes, les jeunes adeptes du dépannage, les zens traditionnels et les geeks, permettant aux distributeurs un ciblage précis et opérationnel.

Suggested Citation

  • Andréa Gourmelen & Jeanne Lallement, 2016. "Proposition d’une typologie d’acheteurs alimentaires selon leur rapport au temps et à la technologie," Post-Print hal-01488473, HAL.
    • Handle: RePEc:hal:journl:hal-01488473
    DOI: 10.3917/mav.089.0129
    Note: View the original document on HAL open archive server: https://hal.science/hal-01488473
    as

    Download full text from publisher

    File URL: https://hal.science/hal-01488473/document
    Download Restriction: no
    File URL: https://libkey.io/10.3917/mav.089.0129?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sophie Rieunier & B. Dauce, 2002. "Le «Marketing sensoriel du point de vente»," Post-Print halshs-00071154, HAL.
    2. Nicole Aubert, 2003. "Le| culte de l'urgence," Post-Print hal-01892800, HAL.
    3. Sophie Rieunier, 2002. "Pourquoi investir dans le «Marketing sensoriel du point de vente» ?," Post-Print halshs-00076630, HAL.
    4. Renko, Sanda & Druzijanic, Mirna, 2014. "Perceived usefulness of innovative technology in retailing: Consumers׳ and retailers׳ point of view," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 836-843.
    5. Reynolds, Kristy E. & Ganesh, Jaishankar & Luckett, Michael, 2002. "Traditional malls vs. factory outlets: comparing shopper typologies and implications for retail strategy," Journal of Business Research, Elsevier, vol. 55(9), pages 687-696, September.
    6. Kim, Hye-Young & Kim, Youn-Kyung, 2008. "Shopping enjoyment and store shopping modes: The moderating influence of chronic time pressure," Journal of Retailing and Consumer Services, Elsevier, vol. 15(5), pages 410-419.
    7. Jeanne Lallement, 2010. "L'impact de la pression temporelle sur le traitement des informations," Post-Print hal-01488477, HAL.
    8. Andréa Gourmelen & Marine Le Gall-Ely & Bertrand Urien, 2016. "Le concept de pression temporelle ultime et sa mesure," Post-Print hal-01676280, HAL.
    9. Marie-Christine Gahinet, 2014. "Les nouveaux formats alimentaires de proximité : regards croisés des distributeurs et des consommateurs," Post-Print halshs-01244568, HAL.
    10. Karine Picot-Coupey & Gérard Cliquet & Christine Petr, 2010. "Hypermarché, cybermarché et courses alimentaires : quels projets d'usage par les consommateurs ?," Post-Print halshs-00459983, HAL.
    11. Jeanne Lallement & Monique Zollinger, 2013. "«Vite et à tout prix?» Ou l'importance du prix pour le consommateur pressé," Post-Print hal-01488475, HAL.
    12. Nicole Aubert, 2003. "Le culte de l'urgence," Post-Print hal-01892808, HAL.
    13. Bosnjak, Michael & Galesic, Mirta & Tuten, Tracy, 2007. "Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach," Journal of Business Research, Elsevier, vol. 60(6), pages 597-605, June.
    14. Sophie Rieunier, 2002. "Marketing sensoriel du point de vente," Post-Print halshs-00076600, HAL.
    15. Jeanne Lallement & Sarah Machat, 2011. "Au secours, tout va trop vite ! Nécessité d'une conceptualisation marketing de la pression temporelle chronique," Post-Print hal-01675338, HAL.
    16. Park, C Whan & Iyer, Easwar S & Smith, Daniel C, 1989. "The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 422-433, March.
    17. Rémi Mencarelli & Arnaud Riviere, 2014. "La participation du client dans un contexte de self-service technologies : une approche par la valeur perçue," Post-Print halshs-01153113, HAL.
    18. repec:dau:papers:123456789/12823 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jeanne Lallement & Sarah Machat, 2011. "Au secours, tout va trop vite ! Nécessité d'une conceptualisation marketing de la pression temporelle chronique," Post-Print hal-01675338, HAL.
    2. Valérie-Inès de La Ville, 2009. "The child in the High Street store: elements to put things into perspective… [L’enfant dans l’espace commercial : éléments pour une mise en perspective]," Post-Print hal-01844025, HAL.
    3. Jamel Khenfer & Caroline Cuny, 2021. "Comment communiquer l'action par la sonorité des noms de marques ?," Post-Print hal-03189334, HAL.
    4. Christèle Camelis & Sylvie Llosa, 2011. "Integration of experience in service brand image management [Intégrer l'expérience dans la gestion de l'image de la marque de service]," Post-Print halshs-01785706, HAL.
    5. Pagani, Margherita & Racat, Margot & Hofacker, Charles F., 2019. "Adding Voice to the Omnichannel and How that Affects Brand Trust," Journal of Interactive Marketing, Elsevier, vol. 48(C), pages 89-105.
    6. Christèle Camelis & Florence Dano & Kiane Goudarzi & Viviane Hamon & Sylvie Llosa, 2013. "The roles of co-clients and their influence on overall satisfaction during the service experience," Post-Print hal-01822880, HAL.
    7. Jamel Khenfer & Caroline Cuny, 2021. "How to project action through the sound of brand names?," Post-Print hal-03189336, HAL.
    8. Jamel Khenfer & Caroline Cuny, 2021. "Comment communiquer l'action par la sonorité des noms de marques ?," Grenoble Ecole de Management (Post-Print) hal-03189334, HAL.
    9. Yves Cinotti, 2015. "From hospitality to experience : comparison between tourist experience in guest houses and hotels [De l’hospitalité à l’expérience : vécus comparés des touristes dans les maisons d’hôtes et les hôt," Post-Print hal-01286523, HAL.
    10. Jamel Khenfer & Caroline Cuny, 2021. "How to project action through the sound of brand names?," Grenoble Ecole de Management (Post-Print) hal-03189336, HAL.
    11. Fatien, Pauline, 2007. "Le recours au coaching pour les associés d'un cabinet de conseil - Analyse des facteurs organisationnels et des motivations personnelles," HEC Research Papers Series 870, HEC Paris.
    12. Prejmerean, Mihaela Cornelia & Vasilache, Simona, 2008. "What's a university worth? Changes in the lifestyle and status of post-2000 European Graduates," IRISS Working Paper Series 2008-05, IRISS at CEPS/INSTEAD.
    13. Sharma, Piyush & Roy, Rajat & Rabbanee, Fazlul K., 2020. "Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing," Journal of Business Research, Elsevier, vol. 109(C), pages 88-100.
    14. Jeanne Lallement, 2010. "L'impact de la pression temporelle sur le traitement des informations," Post-Print hal-01488477, HAL.
    15. Andréa Gourmelen & Bertrand Urien & Marine Le Gall-Ely, 2016. "Ultimate time pressure: Conceptualisation and measurement," Post-Print hal-01904355, HAL.
    16. Martine Deparis & Marie-Catherine Paquier, 2019. "La consommation mobiquitaire en gare : approche exploratoire auprès des acteurs de la transformation commerciale des gares," Post-Print hal-03694411, HAL.
    17. Andréa Gourmelen, 2012. "La pression temporelle ultime et son influence sur les comportements de bénévolat des personnes âgées," Post-Print hal-01984659, HAL.
    18. Marc Morin, 2014. "Évolution du stress au travail et des régulations macro-économiques," Post-Print hal-01856612, HAL.
    19. Valentin-Florentin Dumitru & Gabriel Jinga & Florin Mihai & Aurelia Stefanescu, 2015. "Innovative information technologies and their impact on the performance of the entities which activate in the retail industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 520-520, May.
    20. Jean-François Lemoine, 2003. "Vers une approche globale de l'atmosphère du point de vente," Post-Print hal-04029854, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01488473. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.