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The compared assessment of two fair trade innovations: what contribution of the Perceived Value in co-branding models?
[Evaluation comparée de deux innovations dans le commerce équitable : quel apport du concept de valeur perçue dans les modèles de cobranding ?]

Author

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  • Jean-Louis Pernin

    (LERASS - Laboratoire d'Etudes et de Recherches Appliquées en Sciences Sociales - UPVM - Université Paul-Valéry - Montpellier 3 - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse)

  • Andréas Eriksson

    (LERASS - Laboratoire d'Etudes et de Recherches Appliquées en Sciences Sociales - UPVM - Université Paul-Valéry - Montpellier 3 - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse)

Abstract

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Suggested Citation

  • Jean-Louis Pernin & Andréas Eriksson, 2016. "The compared assessment of two fair trade innovations: what contribution of the Perceived Value in co-branding models? [Evaluation comparée de deux innovations dans le commerce équitable : quel app," Post-Print hal-03540166, HAL.
    • Handle: RePEc:hal:journl:hal-03540166
    Note: View the original document on HAL open archive server: https://hal.science/hal-03540166
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    References listed on IDEAS

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    1. Patrick Pelsmacker & Wim Janssens, 2007. "A Model for Fair Trade Buying Behaviour: The Role of Perceived Quantity and Quality of Information and of Product-specific Attitudes," Journal of Business Ethics, Springer, vol. 75(4), pages 361-380, November.
    2. Emmanuelle Rosa & Eric Tafani & Géraldine Michel & Jean-Claude Abric, 2011. ""Rôle du processus de catégorisation dans le fonctionnement des représentations sociales : une application dans le champ du marketing?," Post-Print hal-01796255, HAL.
    3. Jean-Louis Pernin & Benoît Petitprêtre, 2012. "Commerce équitable et scepticisme: une typologie des consommateurs," Post-Print hal-02422622, HAL.
    4. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    5. Nathalie Fleck & Pascale Quester, 2007. "Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship," Post-Print hal-02291877, HAL.
    6. Heckler, Susan E & Childers, Terry L, 1992. "The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(4), pages 475-492, March.
    7. Abratt, Russell & Motlana, Patience, 2002. "Managing co-branding strategies: Global brands into local markets," Business Horizons, Elsevier, vol. 45(5), pages 43-50.
    8. Ahn, SooKyoung & Kim, HeaJung & Forney, Judith A., 2009. "Co-marketing alliances between heterogeneous industries: Examining perceived match-up effects in product, brand and alliance levels," Journal of Retailing and Consumer Services, Elsevier, vol. 16(6), pages 477-485.
    9. Meyers-Levy, Joan & Tybout, Alice M, 1989. "Schema Congruity as a Basis for Product Evaluation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 39-54, June.
    10. Philippe Aurier & Yves Evrard & Gilles N'Goala, 2004. "Comprendre et mesurer la valeur du point de vue du consommateur," Post-Print hal-02023028, HAL.
    11. Veronika Andorfer & Ulf Liebe, 2012. "Research on Fair Trade Consumption—A Review," Journal of Business Ethics, Springer, vol. 106(4), pages 415-435, April.
    12. Jean-Jack Cegarra & Géraldine Michel, 2001. "Co-branding: clarification du concept," Post-Print hal-02019188, HAL.
    13. Sylvain Sénéchal & Laurent Georges & Jean Pernin, 2014. "Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product," Journal of Business Ethics, Springer, vol. 124(3), pages 365-381, October.
    14. Arnaud Riviere & Rémi Mencarelli, 2012. "Vers une clarification théorique de la notion de valeur perçue en marketing," Post-Print hal-02055377, HAL.
    15. Vermeir, Iris & Verbeke, Wim, 2008. "Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values," Ecological Economics, Elsevier, vol. 64(3), pages 542-553, January.
    16. J.-J. Cegarra & Dwight Merunka, 1993. "Les extensions de marque : Concepts et modèles," Post-Print hal-02015229, HAL.
    17. Shirley Leitch & Sally Davenport, 2007. "Corporate Brands and Social Brands: Co-Branding GM-Free and UK Supermarkets," International Studies of Management & Organization, Taylor & Francis Journals, vol. 37(4), pages 45-63, January.
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