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Retail industry - marketing strategies for the competitive business environment

Author

Listed:
  • Stefan Catana

    (University of Bucharest)

  • Sorin-George Toma

    (University of Bucharest)

Abstract

Management and marketing are the two of the most important global functions for a retail operator. Presenting the marketing strategies in retail industry is essential to understand the challenges of the competitive business environment in nowadays society. The goals of this paper are to present some of the retail marketing strategies that influences the retail industry. The methodology was based on a quantitative research method. The paper contributes to a better understanding of retail industry and to enhance the scientific literature regarding marketing strategies in this field.

Suggested Citation

  • Stefan Catana & Sorin-George Toma, 2021. "Retail industry - marketing strategies for the competitive business environment," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 33(1), pages 7-14, May.
    • Handle: RePEc:but:manage:v:33:y:2021:i:1:p:7-14
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    More about this item

    Keywords

    retail industry; marketing strategies; competitive; business environment;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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