Market Channel Analysis of Ornamental Plants using Clustering Procedures
AbstractMarket channel alternatives that include garden centers, landscapers, mass merchandisers and re-wholesalers have contributed to the growth of ornamental crops sales in the United States (U. S.). The homogenous subpopulation of the U.S. nursery producer was clustered using mixture of export method and found that there exist four homogenous group of Nursery Producer. The impact of growers’ business characteristics on shares of sales to these channels by firm size was estimated using multivariate fractional regression and nonparametric model. Important explanatory variables were regions of the U.S., sales of plant groups, kinds of contract sales, and promotional expenses, and their effect varies by cluster. We also found that in some cases nonparametric estimation procedure is better than parametric estimates.
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Bibliographic InfoPaper provided by Southern Agricultural Economics Association in its series 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida with number 143067.
Date of creation: 19 Jan 2013
Date of revision:
garden centers; landscapers; market channels; mass merchandisers; ornamental plants; re-wholesalers; multivariate fractional regression model; nonparametric; Environmental Economics and Policy; Farm Management; M31; L14;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-02-16 (All new papers)
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