Gruppenvergleiche bei hypothetischen Konstrukten – Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik
AbstractComparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean differences, differences in the structural relations) might be severly distorted. This article provides a state of the art on how to apply multi-group confirmatory factor analysis to assess measurement invariance. The required steps in the analysis of the observed indicator means and variances/covariances are described, placing special emphasis on how to identify noninvariant indicators. The procedure is demonstrated considering the construct brand strength (“Brand Potential Index”, BPI®) introduced by GfK Market Research as an example.
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Bibliographic InfoPaper provided by Sonderforschungsbereich 649, Humboldt University, Berlin, Germany in its series SFB 649 Discussion Papers with number SFB649DP2008-042.
Length: 55 pages
Date of creation: Jun 2008
Date of revision:
Measurement invariance; Partial metric invariance; Multi-group confirmatory factor analysis; Brand strength;
Find related papers by JEL classification:
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This paper has been announced in the following NEP Reports:
- NEP-ALL-2008-06-27 (All new papers)
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