IDEAS home Printed from https://ideas.repec.org/a/ddj/fseeai/y2010i2p59-70.html
   My bibliography  Save this article

The Relation between the Consumer’s Knowledge and the Browsing Behavior

Author

Listed:
  • Rym BOUZAABIA

    (Institut de Hautes Etudes Commerciales de Sousse, Tunisie)

  • Imene SALEM

    (L’Ecole Superieure de Commerce de Tunis)

Abstract

This research will focus on the study of the relation between the level of the consumer’s knowledge and the browsing behavior. An experimentation has been carried out in a real commercial context: A shop for sale of computers & accessories "Scoop", with 250 customers, shows that the behavior of browsing varies significantly according to the level of the consumer’s knowledge (high, moderate and low) and reaches its maximum with moderate-level knowledgeable individuals. Furthermore it emphasizes on the mediatory role of the implication towards the category of product in question between the level of knowledge (Low and moderate) and the browsing behavior. However, it is turned out that the relation between the consumers’ level of knowledge (high, moderate and low) and their browsing behavior is independent of their cognitions needs. Finally, the browsing behavior has no effect on the subjective knowledge of the consumers.

Suggested Citation

  • Rym BOUZAABIA & Imene SALEM, 2010. "The Relation between the Consumer’s Knowledge and the Browsing Behavior," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 59-70.
  • Handle: RePEc:ddj:fseeai:y:2010:i:2:p:59-70
    as

    Download full text from publisher

    File URL: http://www.ann.ugal.ro/eco/Doc2010_2/Bouzaabia_Salem.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    browsing behavior; knowledge; cognition need; implication;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ddj:fseeai:y:2010:i:2:p:59-70. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gianina Mihai (email available below). General contact details of provider: https://edirc.repec.org/data/fegalro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.